Adam Audette (@audette), Chief Knowledge Officer at RKG, was up next with his information-packed presentation on technical SEO. Google Analytics). For example, if you notice you have a slow page load time in WMT, then that might explain why you...
The Centers for Medicare and Medicaid Services wants to move away from providing credentials and instead leverage the National Strategy for Trusted Identities in Cyberspace, or NSTIC, according to CMS Chief Information Officer Tony Trenkle”
Lately lots of companies have invested into companies such as Monetate, HubSpot or Marketo, hoping to leverage their customer profile and analytics suites to oil and optimize the conversion funnel. I mean, c’mon, who doesn’t want to improve the...
The Covario-Kenshoo solution will allow search marketers to drive improvements in the performance of both their paid and organic search programs through integrated analytics,” said Russ Mann, chief executive officer of Covario.
While PPC pros know what those numbers represent, even a seasoned professional will have a hard time deciding whether the numbers are “good” or “bad” without context – so imagine how your client, or chief marketing officer, feels when he or she...
AdMeld was established in 2008 by Michael Barrett, the News Corp Chief Revenue Officer who was fired because he couldn't make MySpace float when it had a giant hole in its underbelly. The AdMeld platform allows publishers to access data from...
Insights from Google's Chief Business Officer - Marketing Pilgrim Is Google Reaching Out To Sites With Analytics To Replace AdSense Losses? So I got an email from Google today asking me to sign my sites up for AdSense, the interesting thing is it...
BrightEdge are on a mission to simplify how chief marketing officer's (CMO) connect with their audiences and make it possible to effectively manage SEO activities based on ROI. This week, BrightEdge launched a new feature called BrightEdge Connect...
Hayzlett, Chief Marketing Officer, Vice President, Eastman Kodak Company. As Manoj Jasra of Web Analytics World says, "There is no doubt that Connected Marketing Week is the most concentrated mix of online marketing sessions ever combined.
For marketers who have struggled and spent hours creating workarounds to get Google Analytics' detailed statistics into your existing pay-per-click reports, the Google Analytics Connector will be a lifesaver," said Marc Poirier, Chief Marketing...
The best presentation at last week's Social Media Strategies conference in Santa Clara, CA, was the keynote by John Squire, Chief Strategy Officer of Coremetrics, on measuring ROI in Social Media. Or, as Squire said, you can "attribute appropriate...
Given consumers' extensive adoption and deep engagement with Facebook, it is critical for marketers to have a clearly measurable understanding of how their customers are engaging on Facebook in the context of their total online presence," said...
Kim-Mai Cutler at Venture Beat - Twitter will launch its own social version of AdWords -- And contrary to what chief operating officer Dick Costolo said earlier this year, we're not sure everyone is going to love it.
And on the swing shift, he's the cofounder and chief education officer for Market Motive, where I'm on the faculty. If you want to learn how analytics has changed and what you need to do to keep up in 2010, register for the upcoming SES webcast...
Cindy Krum, Chief Executive Officer, Rank-Mobile, LLC, author (in February 2010) of "Mobile Marketing: Finding Your Customers No Matter Where They Are. Web Analytics: Tracking, Reporting and Analyzing for Data-Driven Insights.
At SES Toronto 2008, Marc Poirier, Chief Marketing Officer of Acquisio, gave a how-to demonstration of Acquisio's online advertising campaign and client management / report generation tool. As Search Engine Strategies New York 2009, Google...
Adobe customers are looking to us for solutions to deliver engaging experiences and more effectively monetize their content and applications online," said Shantanu Narayen, president and chief executive officer of Adobe.
Matthias Blume, Chief Analytics Officer at Covario. At SES San Jose 2009, one of my favorite sessions was entitled, "The BuyerSphere Project: Understanding B2B Buyer Patterns. This major B2B research initiative was conducted by Enquiro Research...
The session was moderated by Andy Atkins-Krüger, from Web Certain, and the speakers included Paul Wilson, chief revenue officer at iProspect, Andrew Beckman, president of Location3 Media, and Vivek Bhargava, managing director of Communicate 2.
I asked Greg Meyers of iGESSO, LLC to interview Marc Poirier, Co-Founder and Chief Marketing Officer of Acquisio, before SES San Jose 2009. He is Co-Founder and Chief Marketing Officer of Acquisio where he leads all marketing activities.
