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Chicago Based Search Tail

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  1. Why Google's Hummingbird Algorithm Isn't for the Birds

    I was moderating a roundtable session at SES Chicago last week when the conversation turned to Hummingbird and how – according to the young lady I spoke to – it effectively means "Google is simplifying the query from long tail to shorter terms.

  2. 5 Reasons Google's New Keyword Tool is Better [Best of SEW 2010 #6”

    With the old tool, we'd often find a list with a heavy long tail of keywords showing little or no data. One of the easiest ways to misinterpret data from the old Keyword Tool was to overlook the potential overlaps of search query data inherent in a...

  3. Twitter DM Insecurity, SEO Tips, Latest on Google, Yahoo & Bing - Search Week in Review for Oct. 9, 2010

    A deep dive into how businesses should use Webmaster tools search rankings, brand vs.non-brand traffic, and long tail keyword performance to gain actionable strategic insights that drive SEO beyond just understanding performance.