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  1. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Created in partnership with legendary improv comedians from Chicago's Second City Communications, the Levity Algorithm is carefully tuned to help you spice up even the most boring of work days," reads the Google Enterprise blog post.

  2. SEOs: Will You Negotiate a Salary Increase in 2013?

    Unsurprisingly the highest rates are paid in New York and San Francisco, with higher rates paid in general on both the East and West coast, but nonetheless, it seems that roles are well paid across the country, with Chicago, Seattle, Atlanta and...

  3. Digital Swag from SES Chicago: Free SEO & E-Commerce Takeaways #seschi

    SES Chicago attendees walked away with bags full of swag that might have included Google Android figurines, software trials or discounts, office supplies, clothing, or even an iPad. Beyond cool toys you can take back to your kids or branded gadgets...

  4. Google’s Matt Cutts Talks Infographics, Differentiation & More SEO Topics

    Enge raised an excellent point: searchers who land on the site for the Chicago location have almost no chance of also landing on the Phoenix site, for example, and reading the duplicate content. The infographic may be neat, but if the information...

  5. Not Sure Where to Spend Your PPC Dollars? Try Google Insights for Search

    Let's say you (or your client) are an up and coming fitness chain based out of Chicago who wants to not only understand your competition, but to hit them with advertising in a way that benefits you by allowing you to target where people are...

  6. Should the Government Decide Where You Rank at Google?

    In December 2003, a very angry conference attendee at SES Chicago ranted to the panel on stage that he had lost his top 10 ranking following Google's quake-like Florida update the previous month. Unless, of course, it's all based on getting organic...

  7. Google Eye-Tracking Study Highlights Impact of Local/Places Results

    SEOmoz used Mirametrix’s S2 Eye Tracker, told the subject the search term, and let them check out each depersonalized, Chicago based full-screen SERP. You can see that the top 3 and the map got a little bit of lovin’, but if you’re in Chicago and...