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  1. Twitter Speak From @ to Z – Terms & Definitions

    SESCHI for the recent SES Chicago conference). It offers real time analytics, suggests the best posting time based on past data, and offers sharing functionality.t.co: This is Twitter's link service. But if you're new to Twitter, you'll quickly...

  2. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    I polled the audience at SES Chicago during my presentation on Google Analytics advanced segments and asked how many people had noticed the new advanced segments features. Google Analytics has traditionally segmented data up to this level, leaving...

  3. Why Google's Hummingbird Algorithm Isn't for the Birds

    I was moderating a roundtable session at SES Chicago last week when the conversation turned to Hummingbird and how – according to the young lady I spoke to – it effectively means "Google is simplifying the query from long tail to shorter terms.

  4. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Several Meetup Groups and marketing organizations in the Windy City plan to attend the SES Chicago networking cocktail reception on Tuesday, Nov.for a collaborative get together with SES attendees, speakers and exhibitors.

  5. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    Simmons will speak to attendees at SES Chicago in early November on what it takes to become a leading SEO mechanic, alongside Vizion Interactive's Josh McCoy. You can see stats for a particular page, which can be good to see based on a subdirectory...

  6. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Drive Your SEO Skills Forward at SES Chicago 2013: Others sat back to absorb the news and some, content-based marketers, embraced the news as part of the natural evolution of SEO. Proactive marketers took this into consideration a long time ago and...

  7. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    With a reported 1 million+ downloads in the first few days following the event, spurred on by a stream of tweets, blog posts, coverage by the Wall Street Journal, San Francisco Chronicle, TechCrunch, Chicago Tribune, New York Post, the Hollywood...

  8. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    She enthuses, "We launched TrueView video ads in test markets we had been tracking for several years due to a high propensity to travel to Oklahoma, but we could never afford to reach them because they were too expensive to buy television in and...

  9. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Created in partnership with legendary improv comedians from Chicago's Second City Communications, the Levity Algorithm is carefully tuned to help you spice up even the most boring of work days," reads the Google Enterprise blog post.