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  1. Mobile Marketing: Connecting With Your Audience on the Move

    One example is how Chevy integrated a game time app during the Superbowl to captured interactivity simultaneously with TV and app. And as a marketer, what if you can access that data so you can deliver an email to that person’s mobile phone...

  2. Super Bowl Commercials 2011: Volkswagen Still Favored to Win

    But the big surprised is "2011 GM Chevy Super Bowl Commercial 'Bumblebee,'" which wasn't ranked in the top 100 yesterday and is ranked #11 today. GM Chevy Super Bowl Commercial "Bumblebee" In the past 24 hours, several more advertisers have...

  3. Ad Group Structure: A How-to Guide for SEMs

    Even ad groups set up by major product line can seem too generic "Test Drive a 2011 Chevy at Downtown Chevrolet. Compare the relevance of the ads above to more targeted offers such as, "Top Waitlist Spots for Chevy Volts" or "Best Prices on Snow...

  4. Targeting by Language or Country: What You Need to Know

    The well-known story of Chevy Nova is one of those cases, where "No va" in Spanish means "no go. Being an international search guy, I'm often asked which is smarter: developing a multilingual strategy around a language or a country.

  5. This Breaking News Just In - The Meta Keywords Tag is Still Dead!

    So, I think the entire search industry can stop using the Meta Keywords Tag -- just as Chevy Chase has stopped saying, "This breaking news just in - Generalissimo Francisco Franco is still dead! At SMX East this week, Cris Pierry, the Senior...

  6. Zappos + Twitter = Innovative Success!

    Chevy Camaro starts @ $22,995. Man. If there's one company that really gets the Internet, it's Zappos. They make a huge effort to connect with their audience. While I had heard of Zappos, and knew they were happily selling shoes online, I didn't...

  7. Defending SEM During a Recession

    You have time to optimize a page to "Chevy Malibu" or "Purple Chevy Malibu with black leather. If you decide to optimize to "Chevy Malibu", you give up the opportunity to show up on or optimize the 250 "purple" searches.

  8. Google Readies To Photograph America

    The 30 Chevy Cobalts are an interesting addition. Gizmodo's Charlie White has posted pictures of an armada of cars with mounted photo equipment taken a Google HQ. Watch for them in your neighborhood!