Chess Media Group

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Understanding Your Social Customer Engagement Scenario

To answer this question, Chess Media Group and Metz Consulting collaborated to put together four social customer engagement scenarios, based on our client experience and observations. The conference offers sessions on topics including search engine...

by Jacob Morgan • Published January 19, 2011
Customer Relationship Management (Crm) • Social Crm • Chess Media Group • Scenario • Social Business • Social Media • Customers • Scenarios
Search Engine Advertising Articles

While search engine paid placement campaigns can be immensely profitable, effective bid management can be time-consuming and can quickly become a drawn out game of chess, or tug of war, depending on your rules of engagement.

by Danny Sullivan • Published August 30, 2004
Search Engine Marketing • Marketers • Adwords • Ses San Jose • Search Engine • Clickfraud • Iprospect • Clickz • Search Advertising