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  1. How Can Good PPC Managers Become Great PPC Managers?

    But a great PPC manager is like a chef, mixing experience, education, and curiosity to create surprising, five-star results. Once the foundations are learned of any discipline, the rest is up to the creativity of that chef – and of the PPC manager.

  2. What 'Quick Win' Metric Can You Identify & Measure For Your Prospects?

    With a head chef who once was executive chef for one of the world's most prestigious cruise lines, my client is attempting to show that nutritious can also be delicious. Despite everything we know about diet, exercise and health, most of us don't...

  3. Carl Icahn Can't Save Yahoo

    Purple search isn't dead because Yahoo doesn't have access to private landing strips and the cast of "Iron Chef" making breakfast, lunch, and dinner for its employees. Yahoocrosoft was botched like so many other attempted acquisitions or...