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The more star ratings you get, the more signals you can send to Facebook that your business should rank highly for targeted queries in Graph Search. If there is a page that just pops up today, should it rank above a Facebook page that's been active...
Search engines seek to rank the most relevant results and monitor "search success" through a variety of ways; dwell time, page metrics, signals and many others. Eric Enge wrote a great piece on Author Rank (a hypothetical – at least right now...
One obvious trend that will impact all things search related is Google+, along with authorship and Author Rank. Plus you get a free drink for just checking in on Foursquare. Or will Google Glass even make a ripple in online marketing?
With two pieces of code, you can either tell Bing what position you want your site to appear in, or simply rank one spot higher than your competitor. Google isn't the only search engine checking in with April Fools' antics.
Increasingly, metrics dominate the focus of the SEO professional, whether rank, traffic, or conversions. One day, on an afternoon where she was checking rankings during lunch and spending a bit more time with it, our hero Ann took a closer look at...
For example, when someone follows your brand page on Google+, this can cause your pages to rank higher in the search results for that person, and that person only. It doesn’t cause your page to rank higher for people who haven’t followed you.
Thus, in this example, pages that contain bar ten words or less after foo would receive a greater boost in rank than pages in which foo appears ten words or less after bar. Advanced Search Commands for Smart Webmasters – some tactics worth checking...
SEO technology is required more today than ever before in order to assist in the ongoing efforts of keyword research, rank checking, competitive analysis, backlink discovery and tracking, content tracking, analytics, social signal monitoring and...
Basically, Google will decide to not rank your site prominently in its search engine results pages (SERPs) should your site no longer meet its quality guidelines. Are you checking your site for crawler issues?
No search term – out of 2,000 divided across 20 sectors and sampled in 10 locations – had a consistent rank in the SERPs. The research found that 69 percent of the time, if you rank in the top 30 for a keyword in one location, you won't rank for...
If you’re adding new content regularly to a site, obviously you’re probably taking considerations with the new pages to set them up with all the right titles and attributes to help them rank. Does it rank for more?
Optimized government websites that rank well in the engines insure that talking points and government resources are front and center when people go to the search engines to get informed about a given topic.
Throw in the fact that as Google’s algorithm got better at detecting poor quality links, some less ethical SEOs were buying links and pointing them at competitors, in hopes of taking down their competitors so their own sites would rank better.
And since most of this content is duplicated, it’s less likely to rank well. It rode the wave of checking social media up and there is concern that it may ride it right back down as folks forget why they logged in in the first place.
Low ad rank. Make sure you aren't only checking changes for that time period, but that you are comparing to previous periods as well. I’m psyched to be attending my 10th SES next week. It’s a great time to catch up with friends, connect with...
You’re an accountant and you want to rank for accounting topics, but what can you really add as a unique perspective when accounting principles are standard, static, and have been covered on nearly every accounting site out there?
Do they rank organically for the item they stock? Best Buy became their own worst enemy by only checking their internal stats for product performance and ignoring the widely available external data. The mantra, "check the statistics before you act...
A more manual way is to use Google AdWords keyword tool to pull as many relevant keywords as possible, then check rankings using a rank checker tool. Using third party services seems to be a necessary expense when attempting to look at multiple...
But the bigger issue: if you want to rank well on Google, you need to create a better website experience than your competitors. Just looking at Page 1 of Google reveals there is some stiff competition from the NHL, Wikipedia, Yahoo, ESPN, and other...
Now, even though visitors have found your site using these search queries, it doesn't necessarily mean you rank as well as you could, or that you have dedicated pages of content so it makes sense to take inventory of which question-driven queries...
