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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    One of the questions we often ask ourselves is: what does my competitors AdWords account structure look like? In this example there are 37 other keywords that are grouped with this ad which can shed some light on their AdWords account structure.

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    One Thursday, British Outfitters' Twitter account started to light up. The memes hit Tumblr and Pinterest in force, prompting bloggers to churn out exaggerated stories without any real fact checking. Previously, on British Outfitters …

  3. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Google's response to the evolving multi-device world was a step to better align its advertisers with the future of digital marketing, streamlining campaigns and taking context into account. When I wasn't searching and shopping on my device, I was...

  4. Bing Begins Rollout of Secure Search, Say Goodbye to More Keyword Data

    And when checking in your Microsoft account settings, there isn't an option to change your account to only use the secure search when logged in nor is there any reference to a secure search at all. I suspect we'll likely see encrypted search first...

  5. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    Google flipped a switch and made all Google searches secure, regardless of whether a searcher was logged into a Google account. Despite initial claims by Google that it would only affect a small percentage of overall analytics data for organic...