Further slicing is available, for example we can see which ad groups the clicks by city are coming from by checking the “Ad group” box under Range (see image below). If a picture says a 1,000 words, then a beautiful interactive map overlaid with...
Only a limited number of accounts went active immediately, but like their rolling releases, if you don’t see it now, keep checking back daily to see if your account has been activated. Google AdWords announced that they have begun the rollout of...
After checking in, Facebook might provide a ratings module to you later on (in the right sidebar while you are browsing Facebook). Everyone using Facebook's mobile app has a mechanism for researching and checking into a place called Local Search...
Your new customer/prospect has taken the time to review your website, consider their options by checking out the competitors and online reviews, and finally they chose you. The conversion optimization discussion focuses (and rightly so) on getting...
You hear a lot about duplicate content when SEO folks demand "unique," but search engines go way beyond merely checking for plagiarism, they're also looking at timestamps and other signals to understand who the original author / publisher or...
The leader in cross device tracking & analytics for mobile is a company called Drawbrid.ge ‐ worth checking out. And hopefully your company has at least started to build out a mobile strategy to provide a better experience for your users.
Treat PLAs as “just another program” and try to manage through simple automation, and you’ll accomplish little more than checking a box, but you will pay a price. Ever since last year’s rollout of the new product listing ad (PLA) system from Google...
The ones who will succeed will follow journalism and communications best practices regardless of the topic by doing routine editorial fact checking and confirming sources. In what is starting to become the new “normal” of tragedy, this week’s...
And while you're checking out YouTube's VHS mode, you can also check out their most recent Harlem Shake Easter egg. Ever been watching a HD YouTube video and wondered what it would look like in crappy VHS quality?
The product page offers multiple ways to engage, with a zoom button (subjectively probably not big enough), and plenty of other user-centric options such as writing reviews, checking inventory, etc. My previous article extolling the death of...
Plus you get a free drink for just checking in on Foursquare. Could it be that for all our gadget drool, we're overlooking what could be the biggest Internet marketing explosion of the decade? Or will Google Glass even make a ripple in online...
Branigan also suggested checking out the Mark Nolan TED talk on how Twitter verified accounts are good sources of trustworthy info for reporters and authors. The need to design and deploy a next-generation site architecture that maximizes your...
Google isn't the only search engine checking in with April Fools' antics. You know, immature and cheesy, with a quick, bright finish. At least according to Google Nose, one of the latest additions to Google's long line of new technologies that...
A huge timesaver for me has been changing to a "surgery hours" model for email; this means only checking and responding to email three times each day. Chances are you probably have a social network open in another browser tab right now as you're...
When checking the HTML source code, you might come across server-side code like PHP, C#, VB.net, etc.sitting in the HTML. When checking the source code of a website, you might find excessive amounts of script code embedded on each page.
An RSS Reader helps to support new topics by proof checking relevance in trusted publications. Content marketing is a critical component of effective B2B marketing programs, and B2B search engine marketing in particular.
PPC mistake: not properly checking tagged URLs in Bing Ads (adCenter at the time) and paying for clicks to 404s. Believe it or not, when I asked long-time PPC pros to share their biggest mistakes, there were more than I could fit in one column!
Is your content marketing checking all the boxes? But all too often the effort is sporadic, poorly planned, inadequately optimized, never promoted, and barely tracked. This leads to bad results and general grumpiness.
It’s just a matter of checking a box that tells Google you want a given ad to run on mobile. With the recent announcement of Enhanced Campaigns, Google has made mobile advertising much easier for the average advertiser.
See if Google is crawling your mobile content by checking log files for Googlebot-Mobile. It is, however, rare to discover that buried deep within Google’s best practices documentation (for mobile), a potentially explosive burden lies dormant.
