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  1. How to Avoid Buying a Bad Domain – Tips From Google's Matt Cutts

    But checking the archive, doing some searches in both Google and Bing, and asking the seller for specific analytics or Google Webmaster Tools data can help ensure that you're either starting with a clean domain, or you will at least have a better...

  2. Responsive Design vs. Task-Oriented UX Design

    The phone might be used more for reviewing or changing a reservation, checking in, and getting directions to the hotel rather than making a reservation. Consequently, when they ask a design firm to build a responsive website, they end up with what...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    The memes hit Tumblr and Pinterest in force, prompting bloggers to churn out exaggerated stories without any real fact checking. Previously, on British Outfitters … Lisa Hughes, British Outfitters' most recent New York hire, was sitting in the...

  4. The New AdWords Opportunities Tab - How to Get the Most Out Of It

    This tool is great because it's constantly checking for new areas of optimization that you can focus on. Google announced an enhancement to the Opportunities tab in AdWords in November that aimed to help streamline paid search campaigns and make...