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  1. 14 Top-Notch Resources to Help You Become a CRO Expert

    You can't go wrong about checking out the resources available from Conversion Rate Experts. Even those considered to be CRO (conversion rate optimization) experts had to start somewhere. Nobody knows right away how to optimize websites as soon as...

  2. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    If you imagine that the mobile usage is merely a reflection of consumers logging onto social media, checking email or conducting search, or shopping, think again. If you're still struggling to leverage the website to support goals, you have some...

  3. How to Avoid Buying a Bad Domain – Tips From Google's Matt Cutts

    But checking the archive, doing some searches in both Google and Bing, and asking the seller for specific analytics or Google Webmaster Tools data can help ensure that you're either starting with a clean domain, or you will at least have a better...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Use tools that will help save you time checking your visibility, monitoring your competitor's PPC keywords, alerts for changes to their ads and any new SEO keywords that they are ranking for. We have all done market research on our competitor's...

  5. Responsive Design vs. Task-Oriented UX Design

    The phone might be used more for reviewing or changing a reservation, checking in, and getting directions to the hotel rather than making a reservation. Consequently, when they ask a design firm to build a responsive website, they end up with what...

  6. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    The memes hit Tumblr and Pinterest in force, prompting bloggers to churn out exaggerated stories without any real fact checking. Previously, on British Outfitters … Lisa Hughes, British Outfitters' most recent New York hire, was sitting in the...