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  1. Google Analytics Content Reports: Understanding the Key Benefits

    This will only be useful to websites that use a consistent sub folder structure in their URLs, or if the URLs are re-written to be suitable through a filter. Remember to look closely and hover over the numbers to check which page they relate to...

  2. So... You Think SEO Has Changed?

    URL Structure Internal Link Structure Alignment But other than a few technical issues that affect some tactics, not much has changed in regards to the impact that internal link structure has on SEO (except maybe the weight of certain elements like...

  3. Metadata & You: Best Practices, Benefits & Implementation Made Easy

    By providing structure to the chaos of the web, metadata helps people find what they want and gives your content the edge in search engines and social sharing. Due to the scope and complexity of Schema.org, it pays to check the quality of your code...

  4. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    If you have an existing site and you are changing the URL structure with your new site, you’ll want to make sure you’ve mapped the old URLs to the new ones. Sometimes content is repurposed or gets moved to fit the new navigation structure of a site.

  5. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    About 80 percent of the time, we follow a similar SEO process that includes keyword research, competitive analysis, site structure analysis, link analysis, recommendations, etc. Guest check-out was not an option (and, at the time of this writing...