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  1. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    First, Cutts brings up the issue of a manual penalty and suggests users first check their Google Webmaster Tools account. Why doesn't Google make a point of announcing more of these changes? Cutts said that sometimes the changes are subtle enough...

  2. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    To understand if and how consumers are talking about these ads, check out the below BuzzGraph for the terms "Super Bowl" and "Ads". Twitter also dominates the conversation at this point with 70 percent of total mentions of "Super Bowl Ads" across...

  3. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    That said, it's always a good idea for a site owner employing multiple authors to regularly do quality audits on the writers and ensure that the quality is living up to your standards in terms of content and to also check the quality of any...

  4. PPC Management Operations: The Ultimate Guide

    But if you're managing PPC on behalf of a company, a monthly check-in is a must, and can go a long way when you learn about something the client or team is working on that you can assist with. But in general, one of the first things you should do...