Tip: Check your page title tags and navigation. Tip: Check your accessibility tagging or scripting items such as your slideshows. Over-optimization is the practice of trying to make your content and sites relevant to the point of being unnatural.
It makes sense that check-ins are a factor, since Facebook will want to surface places that are actively seeing people visit the location. You absolutely want people to be able to check in to your location.
It is easy to check to see if they do, with a search query such as: [site:nytimes.com "guest post"] (without the []): For one thing, they act as accelerators for the virtuous circle we spoke of in the previous point:
In fact, unless you check the log file, you won't even notice that anything is different. The smaller the step, the more likely they'll say yes at this point. Explicitly state your guarantee at this point, so it's easier to say yes than no.
Check out their active library of the top 66 personas. Your tone might be direct, to the point, and objective-oriented. This section deserves it's own post, but there are a few things to point out. It's the digital reflection of your brand.
These are the check-box items. In looking through data and understanding the different ways marketers employ PLAs, it’s become apparent both sides of the debate are correct, at least to a point. This allows you to dive deeper into relevancy...
If you're shaking your head and pooh-poohing that idea, check out your Google Dashboard and see how much information Google admits to have on you and your activities. Now it became a focal point of your online presence.
Check out the Google search results page for "get out of debt": I've helpfully highlighted one repeated phrase to make the point that these ads are all saying pretty much the same thing. His neighbor finally can't stand it, so he walks over and...
The technology of Google Glass will make it possible to look at a restaurant, check out their rankings, view their menu, find out if there is seating, and maybe even snag a coupon code, all the while dawdling on the sidewalk out front.
Everyone who has ever made a purchase online has probably experienced the following in some form: you've just finished filling out a purchase form and clicked buy, only to see that an error has been thrown because you didn't check a "how did you...
If you're like many Facebook Page administrators, you check Facebook Insights for your Page on a regular basis. Hover over any point in the chart, however, and you will see it is actually showing the total for the previous 7-day period.
You can check out a previous post of mine that explains how one line of code could destroy your SEO, and one of the cases I covered explained how a broken canonical URL tag yielded catastrophic results for an ecommerce provider.
Check your analytics; see which keywords searchers are using to find specific documents on your site. Make sure your content is clear, concise, and to the point. The SEO world continues to shift its collective focus to all things content: content...
You can also use Foursquare as an incentive to first-time visitors (e.g.give something away for free with a customer’s first check-in). A couple of Foursquare ideas for getting people nearby to consider your store: increase footfall on slow days...
Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research, support, sales, and more! Check out Optify's Organic Search Click-Through Rate (CTR) Study for insights on search rank CTR...
Know who you are hiring, get references, check the sites they have helped, and check each site’s link profile. Continually check your inbound links via Google Webmaster Tools, third party tools, as well as double check reports from the SEO agency...
The Gut Check The final polish is the gut check. These can be tricky as you have to rely on an additional data point – Google’s estimated keyword searches, which can be unreliable. For a typical SEM forecast, the best place to start is by...
Based on the exercise we just did with the ad above, go through the landing page and see if you can pick out the different elements that appeal to the four personas we identified, then check against my list below:
Check the Guide, Then Cheat This article will explain how to use annotations to enrich the consumer experience rather than just to point to product pages, and will also provide some FAQs on reading Google Catalogs analytics.
For a really in-depth look at “What Google Considers Quality Content,” check out Brian Ussery’s excellent analysis. Tip: make sure these internal links point to high-quality content on your site. Last year Google unleashed the most aggressive...
