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  1. Social Customer Service Secrets to Avoid Negative Search Results

    We check Yelp before entering any restaurant — what did people like and how was the service? Companies such as Moz and Buffer make it a point to have all times zones covered when it comes to social customer service.

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    When companies are hit by Panda and see a huge drop in Google organic traffic, they often run to check their websites. By selecting Mobile, you can check your trending over the past 90 days for mobile search queries.

  3. Google Informs Webmasters of Faulty Redirects for Mobile Users

    Check out Webmaster Tools — we’ll send you a message if we detect that any of your site’s pages are redirecting smartphone users to the homepage. Use the example URLs we provide in Webmaster Tools as a starting point to debug exactly where the...

  4. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    So check out how Barclays and Wells Fargo are doing it as well. If you only check out one company or only click on one hyperlink from this post, let it be to explore Sun Life Financial's content marketing strategy further.