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  1. How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups

    Check the data use policy box and create the card. The privacy policy URL should be a link to the policy on your site. The card fallback URL should be your homepage or a direct link to the place on your site where users can sign up for the newsletter.

  2. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Search Engine Watch has covered previous updates to the handbook, and you can check those out here: How Google's Human Search Quality Raters Assign a URL Rating (2011) The latest version of Google's "human rater handbook," a.k.a.search quality...

  3. Should You Syndicate Your Blog to Get More Traffic & Leads?

    This is because reputable networks will typically check for consistency before approving your blog. Simply scroll down the editable blog post and click on the Advanced options where you'll see the canonical link field for input of the blog URL.

  4. Nuances of Spanish Language Search Marketing

    Going into more detail about this is an article in itself, however, if you need help, check out Google's support page on the topic. With that said, if you're going to use the same URL for your site, you will want to avoid duplicate content issues...

  5. Google Analytics Content Reports: Understanding the Key Benefits

    Remember to look closely and hover over the numbers to check which page they relate to, especially if you have a number of links close together. Be aware that this preview may not be the same version that the user saw if the content has changed and...

  6. So... You Think SEO Has Changed?

    Sure, there is less data to look at (thanks, Google) and there are changes in how the engines deal with some of the technical issues like canonical tags, rel=alternate syntax, and schema mark up to name a few, but it's really no different than how...