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  1. Search Engine Marketing Checklist for Hotel Marketers

    This is also the time to check the main hotel content and layout of the individual detailed hotel page is optimized as a landing page for SEO and paid search. Always check pages are being indexed by Google and Baidu (or the major search engine of...

  2. Dealing With Onsite Duplicate Content Issues

    Siteliner: Use Siteliner to check for duplicate content and broken links by entering your website URL and clicking on "Go. It conducts a Google cache check, 404 check, and www versus non-www check by checking the headers returned by both versions...

  3. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Use this to check on messages, issues such as crawl errors or URL errors, index status, traffic trends, and some keyword insights.minutes Check for duplicate meta tags, duplicate content on pages, incorrect canonical tags, or possible accidental...

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    When companies are hit by Panda and see a huge drop in Google organic traffic, they often run to check their websites. By selecting Mobile, you can check your trending over the past 90 days for mobile search queries.

  5. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Note: In addition, you can check out Groupon’s article on building a custom tracking and analytics platform] You can plug in any URL and see what the competitors are ranking for, he said. SEO deep links, McKenna said, can be tracked like paid...

  6. Google Informs Webmasters of Faulty Redirects for Mobile Users

    Check out Webmaster Tools — we’ll send you a message if we detect that any of your site’s pages are redirecting smartphone users to the homepage. This is what happens, for example, when a desktop site redirects smartphone users to the mobile site’s...

  7. How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups

    Check the data use policy box and create the card. The privacy policy URL should be a link to the policy on your site. The card fallback URL should be your homepage or a direct link to the place on your site where users can sign up for the newsletter.