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  1. Search Engine Marketing Checklist for Hotel Marketers

    Always check pages are being indexed by Google and Baidu (or the major search engine of your market) This is also the time to check the main hotel content and layout of the individual detailed hotel page is optimized as a landing page for SEO and...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Make sure the business has enough recurring revenue to support the salary you offer the first few hires and do a complete background check and interview process. I’m writing this post to share some of the lessons and mistakes I learned from owning...

  3. There's a Good Chance Google Is Rejecting Some of Your Products Right Now

    If you are updating your feed manually, check out some Excel shortcuts and formulas to save time. Earlier this year Google updated its Google Shopping Feed Specifications. Although the inventory submission format requirement change was posted in...