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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Here's how to create a framework for giving your SEO campaign a thorough check at regular intervals, protecting your efforts and strengthening your foundation. Check all image alt attributes Do a monthly check on authority metrics such as Domain...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    We check Yelp before entering any restaurant — what did people like and how was the service? The new rules of selling and customer service are here, they’re social, they’re mobile, they’re visual…and most businesses are not ready.

  3. 2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search

    For more information and the full IAB/IHS report, check out the PDF report, here. The Interactive Advertising Bureau (IAB) and IHS released findings that show mobile advertising revenue was up to $19.3 billion worldwide - nearly doubling from the...

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    When companies are hit by Panda and see a huge drop in Google organic traffic, they often run to check their websites. By selecting Mobile, you can check your trending over the past 90 days for mobile search queries.

  5. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Note: In addition, you can check out Groupon’s article on building a custom tracking and analytics platform] In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and Global Strategies discussed how they’ve...