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  1. .EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed

    Become a mentor: Check out the results from this search operator [inurl:edu "current mentors"] That’s nearly 4,000 results, which means a slew of link opportunities. Much of this preoccupation stems from a belief that Google bestows magical SEO...

  2. A 7-Step Landing Page Template to Convert Prospects into Leads

    In fact, unless you check the log file, you won't even notice that anything is different. If you're using PPC to generate leads (as opposed to asking your visitors to pull out their wallets on the spot), the landing page is the fulcrum of your...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Check out: A new analysis says Google Image Search traffic is down 63 percent on average. Facebook tests Graph Search ads and debuts CPA bidding. Bing calls a search malware analysis "wrong". All this and much more in our quick recap of search and...

  4. SERP Conditioning: How Google Maps & the Knowledge Graph are Stealing Organic Traffic

    SERP Conditioning leads users to check (and click) the feature area of Google's SERP design that prominently displays information pulled via the Knowledge Graph, Google Maps, and – conveniently for Google’s revenue – Product Listing Ads (PLAs...