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  1. Search Engine Marketing Checklist for Hotel Marketers

    Always check pages are being indexed by Google and Baidu (or the major search engine of your market) This is also the time to check the main hotel content and layout of the individual detailed hotel page is optimized as a landing page for SEO and...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Make sure the business has enough recurring revenue to support the salary you offer the first few hires and do a complete background check and interview process. I’m writing this post to share some of the lessons and mistakes I learned from owning...

  3. There's a Good Chance Google Is Rejecting Some of Your Products Right Now

    If you are updating your feed manually, check out some Excel shortcuts and formulas to save time. Earlier this year Google updated its Google Shopping Feed Specifications. Although the inventory submission format requirement change was posted in...

  4. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Here's how to create a framework for giving your SEO campaign a thorough check at regular intervals, protecting your efforts and strengthening your foundation. Check all image alt attributes Do a monthly check on authority metrics such as Domain...

  5. Social Customer Service Secrets to Avoid Negative Search Results

    We check Yelp before entering any restaurant — what did people like and how was the service? The new rules of selling and customer service are here, they’re social, they’re mobile, they’re visual…and most businesses are not ready.