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  1. SEO Basics: 8 Essentials When Optimizing Your Site

    The goal of foundational SEO isn't to cheat or "game" the search engines. Basic search engine optimization (SEO) is fundamental. And essential. SEO will help you position your website properly to be found at the most critical points in the buying...

  2. What 'Quick Win' Metric Can You Identify & Measure For Your Prospects?

    So I figured that most people who purchased a Jumpstart would "cheat" when the opportunity arose: bacon and eggs for breakfast (the Jumpstart included lunches and dinners only), Little Debbie snacks between meals, and steak dinners when eating out.

  3. SES San Francisco Keynote: Google's Matt Cutts & Patrick Thomas on Search Engine Censorship

    In Google's case, they have a cheat sheet of sorts, where they aim to ensure the results are as comprehensive as possible, removals are kept to a minimum, they rely on algorithms over manual action, they help users avoid identity theft, and they...

  4. How to Introduce a Politics-Free Prioritization Model for Analytics Reporting

    Think of this as your resource management cheat sheet. Building a center of excellence analytics practice, whether it's web analytics or data analytics, is bound to get you a lot of attention. The self-perpetuating cycle of asking business...

  5. SEO Diagnostics: Proactive and Reactive Diplomacy

    For example SEO: “it’s only about how Google rates my content,” “build content and links will come,” “I just need good links/social signals,” or even “all my competitors cheat. Most practitioners and managers of search engine optimization (SEO...

  6. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    Read the rules, then cheat where it is appropriate. How can you tell whether a particular cheat is appropriate? Check the Guide, Then Cheat Annotations on Google Catalogs are so much more than just hyperlinks to product pages on your company’s...

  7. Chuck Norris Facts Featured in New Google Knowledge Graph Easter Egg

    Fact: Chuck Norris doesn't cheat death. The old Chuck Norris Google joke used to be in the form of a top ranked parody site that read “Google won't search for Chuck Norris because it knows you don't find Chuck Norris, he finds you” found by hitting...

  8. Scamworld? How The Verge Wrongly Smeared All Internet Marketers

    The people who cheat, lie and steal their way into any portion of that are not Internet Marketers any more than a man who tries to sell you a piece of the moon is an astronaut, even if that’s the self-appointed title on his business card.