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  1. Google Won't Pause New Privacy Policy - Should They Have To?

    Privacy controls include turning off search history, switching Gmail chat to “off the record,” using Incognito mode in Chrome, etc. It was obvious to me, as I left the room, that this company has established this policy so instead of the consumer...

  2. 9 Reasons Why it Might Be Time For Marketers to Value Virtual Goods

    The limits of text based chat (conveying tone) and web video chat (direct 1 to 1 communication), has the potential to be transformed in a virtual environment. Perhaps both are acquiring talent rather than new products but both are poised to compete...

  3. Uncovering Site Problems for Landing Page Optimization, Part 2

    Chat and phone call logs can be used to classify problems into categories. All you need for this kind of informal approach is a quiet room, a mock-up of your proposed design (possibly just hand-drawn on paper), and a clear task statement (of what...