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  1. Conquering Content Marketing, Step 5: Measurement

    Lisa cut right to the chase, "You know my email got hacked, right? Previously, on British Outfitters. Lisa Hughes, a New York-based content marketer for UK apparel company British Outfitters, just learned that someone has hacked into her work email...

  2. Amazon, Best Buy, Bank of America Top Mobile Search Advertisers in January

    The same was true for others like Wells Fargo, Chase, and Pizza Hut: Chase.com: Ranked 16th in mobile ads with 7.5 million impressions; stays at 119th with 13.5 million impressions in desktop/tablet. Are you taking advantage of mobile advertising...

  3. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    It's why you find such affinity with those people you share a regular game of poker with, or spend your Saturday mornings on the sidelines of a soccer field with as your children chase balls around. Maximizing return on investment is the key to all...

  4. SEO Audit Findings: 4 Hidden Technical Problems That Can Send Dangerous Signals to Search Engines

    Don't send the engines on a wild goose chase for URLs that don't resolve correctly. On sites with millions of pages indexed, technical problems can sometimes yield catastrophic results. Even if a problem was the result of an honest mistake...

  5. How to Combine Your Online Marketing Technologies Effectively & Efficiently

    It also cuts down on the wild goose chase that results from different vendors pointing to one another for answers or fixes. As Google’s Enhanced Campaigns announcement news has reminded us, it’s critical for SEM practitioners to make sure the tools...