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  1. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    For example, in the Consideration phase, if you find that your buyers are comparing a couple of different companies or types of products, create a comparison chart so they can find all the information in one place instead of hunting around manually.

  2. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Because there is no definitive guide to search to serve as the treasure map for top positions in search, professionals must seek clues provided by clues provided by the search engines, and insight from their own experience to chart their path.

  3. 8 Tips for Building Your Internal Content Marketing Strategy

    Once you have it, chart it. It's a heartbreaker and it's one we can all relate to. We all know what it feels like to kill ourselves for someone else, only to let our own needs go unmet. Whether you work in an agency setting writing content for...

  4. Majestic SEO Adds Live Rank Factors & New Link Prospecting to Search Explorer Alpha

    The Ranking Factors tab has two modes: chart mode and data mode, with the latter being the more detailed of the two options. Majestic SEO, home to the largest open link map in the world, has just released an update to their Search Explorer Alpha...

  5. The Actual Impact of PPC on Sales [Case Study]

    If you look closely at the chart above, you’ll notice that overall conversion rates on the website were very low – below 1 percent. After all, PPC almost always drives incremental traffic to a website and some of those visitors are likely to convert.

  6. Give a Little, Get a Lot: How Superstar SEOs Use Content to Outshine Their Peers

    In the example below, I copied the info into Excel and within three minutes produced a chart that showed a distribution of traffic by major geographic regions. The research surveyed 380 search marketers across a wide spectrum of topics related to...