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  1. How Language Affects the Long Tail

    For instance, Japanese can sometimes have as many as three or four different spellings of the same word (because the writer can use different styles of character). Alternate characters Other languages have alternate characters -- and German has a...

  2. Yahoo Moves to Short Descriptions

    As Yahoo announced in April, Yahoo has begun requiring advertisers to provide a short, 70-character description for all ad descriptions. Previously, advertisers could supply both a 70-character description and a 190-character description.

  3. Yahoo to Require Short Descriptions

    Beginning in May, Yahoo will require advertisers to provide a short, 70-character description for all ad descriptions, while making the current 190-character description an option that will only be shown in certain formats, according to the Yahoo...

  4. Do your page descriptions seem funny at AltaVista? That'sbecause the search engine has changed how it creates its page summaries.

    Technically, up to 90 characters may be used, but I think the 70 to 80 character range is safer to depend on. Technically, AltaVista may display up to 200 characters, but the 180 range is more commonly found.