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  1. Spooky Google Doodles for Halloween 2014

    Today's holiday brings to mind children dressed up as a character or profession, trick-or-treating, the carving of jack-o-lanterns, and adult Halloween parties for those without children. Just as Halloween has seen some evolution over the years, so...

  2. Writing Your Way to the Top of Search and Social Results

    Let’s face it - as brands and marketers we are writing all forms of content ranging from 100-character tweets to 600-2,000+-word blog or news articles. Search and social media writing - we’ve come a long way in the past 10 years.

  3. Lost and Found: How Top E-Commerce Brands Stack Up With Site Search

    Eighteen percent didn’t provide useful results if the product name was off by a single character. When shoppers on your e-commerce site are looking for something, how do you help them find it? A recent study by the Baymard Institute on how top e...