The first six are military recruiting related (noteworthy for the military's efforts in adopting an online paid strategy), but the seventh most popular paid search phrase driving traffic is "Chapter 7 Bankruptcy.
Excite@Home filed for Chapter 11 bankruptcy on September 29, 2001. Excite, the first search engine to go beyond keywords and introduce concept based searching to the web, opened its virtual doors to the public seven years ago.
Excite@Home Pulls The Plug http://siliconvalley.internet.com/news/article/0,2198,3531_894301,00.html Redwood City, Calif.based company says it will file Chapter 11 Bankruptcy protection and agrees to sell broadband unit to AT&T for $307 million.
