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  1. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Aberdeen's Lead Management research found that events account for an average of 7.4 percent of first touch marketing responses (i.e.first touch leads), the third-highest channel following the website and email marketing.

  2. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The DoubleClick Campaign Manager Integration will allow import of data into GA channel funnels to gain merged insights in perspective to site-wide site behaviors and conversions. Google invites Google Analytics Certified Partners and Google...

  3. 7 New YouTube Features for Partners, Content Creators You Might Have Missed

    As of mid-July, you can see your top 200 videos in your video reports, as well as new charts to visualize your channel's activity. Once fans subscribe, they can see your channel on their YouTube homepage, phone, tablet, PlayStation 3, smart TVs...

  4. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Brands and businesses were initially skeptical about the validity of social as a marketing and business development channel. They may not have known exactly how when they first began, but rest assured, each have had shareholders or stakeholders...

  5. What is Mobile App Attribution & Why is it Important?

    To figure out which visitors came from which source, you would simply append parameters on each URL to track the performance of each channel. If you're advertising an iOS mobile app on premium networks and several publishing partners to drive app...