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  1. 14 Top-Notch Resources to Help You Become a CRO Expert

    On his YouTube channel, Peep does detailed reviews of the optimization levels of his readers' websites every week. Bottom line: it's becoming increasingly expensive to drive traffic to your website. Nobody knows right away how to optimize websites...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    At her desk she saw close to 150 new emails and thousands of tweets pouring into British Outfitters' Twitter channel. The conversation then jumped to Reddit, where Don's "The Perfect Jeans for the Perfect Body" line found its way onto some...

  3. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    While some have always approached the digital space with a marketing perspective – applying marketing fundamentals to drive strategy, implementation, and measurement – many have handed off the strategic implementation of each channel to its...

  4. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Aberdeen's Lead Management research found that events account for an average of 7.4 percent of first touch marketing responses (i.e.first touch leads), the third-highest channel following the website and email marketing.

  5. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    Comparison of the Social Channel to organic search, paid, referral, direct traffic and social media can define bottom-line results. Each channel represents sources of traffic to the most visible destination for the brand: the website.

  6. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The DoubleClick Campaign Manager Integration will allow import of data into GA channel funnels to gain merged insights in perspective to site-wide site behaviors and conversions. This is a blow to organizations of all sizes included in the...