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  1. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    For social, the Facebook Exchange (FBX) represents a great retargeting opportunity and can be improved by layering in intelligence from your SEM and PLA campaigns. Marketers need to be the bees of online advertising – swarming to the data of our...

  2. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    The search ecosphere offers many brilliant business intelligence and analytic technologies that also cost a pretty penny. Media mix modeling, holistic search, and omni-channel execution are advanced concepts that search marketers have difficulty...

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    They are spending more and more time on "who we are" and not just "what we sell," giving their firms a new degree of social intelligence. Steve Krull, CEO 45 percent of marketing execs feel they lack the capacity to put big data to work, according...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Chinese Google’ Opens Artificial-Intelligence Lab in Silicon Valley – WiredBaidu's new lab is researching "deep learning", described as "an emerging computer science field that seeks to mimic the human brain with hardware and software") not too...

  5. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    Web of Trust (WOT) and Human Intelligence Another quick response, "No, I've focused my attention on my YouTube channel and not my website. I've completed a lot of Penguin work since April 24, 2012 (more than I ever wanted to if I'm being honest).

  6. Extending Your Google Analytics Functionality With the Application Gallery

    For others, that might mean better reporting or business intelligence. The Google Analytics Application Gallery is broken down into categories like Business Intelligence, Email Marketing, Phone Call Tracking, Social Media Analytics, and many more.

  7. ROPE: 4 Essentials for Global Integrated Digital Marketing

    That is “dissemination of the intelligence across departments and organization-wide responsiveness to it. Companies that have chosen to invest in the digital marketing channel the longest are currently reaping the most rewards from owned and earned...

  8. Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features

    Use the intelligence from this data to create basic, mobile-only targeted campaigns, ads, and mobile landing pages to get to started and gather data on this channel. Some of these same features, however, have a few nasty tricks up their sleeve that...