SEO Visibility (with Competitive Intelligence) Proving the worth of a campaign on this sole lagging indicator can be inadequate, as profits will only come in after the SEO channel as a whole has changed sufficiently.
Chinese Google’ Opens Artificial-Intelligence Lab in Silicon Valley – WiredBaidu's new lab is researching "deep learning", described as "an emerging computer science field that seeks to mimic the human brain with hardware and software") not too...
Web of Trust (WOT) and Human Intelligence Another quick response, "No, I've focused my attention on my YouTube channel and not my website. I've completed a lot of Penguin work since April 24, 2012 (more than I ever wanted to if I'm being honest).
Many search marketers rely on competitive intelligence supplied by firms that rely on panel-based data gathering. The search engines provide some limited competitive intelligence in the form of estimated CPCs, but these estimates are far from precise.
Google has acquired ecommerce solutions firm Channel Intelligence (CI). CI handles ecommerce solutions aimed at boosting the sales of product and services by making them easier to find on the web. The deal cost Google $125 million.
Lastly, the intelligence gained from running SEM campaigns should be directly applied to organic. Social media directly impacts search visibility and provides a primary channel for distributing your invaluable content.
For others, that might mean better reporting or business intelligence. The Google Analytics Application Gallery is broken down into categories like Business Intelligence, Email Marketing, Phone Call Tracking, Social Media Analytics, and many more.
Big Data: Measuring the Immeasurable; Analytics; Intelligence But in 2013 we will start seeing applications that can make sense out of the exabytes (1 million terabytes) of data and provide insight and intelligence that will help you make smarter...
That is “dissemination of the intelligence across departments and organization-wide responsiveness to it. Companies that have chosen to invest in the digital marketing channel the longest are currently reaping the most rewards from owned and earned...
Another good way to approach the opportunity aspect of competitive intelligence is looking at: There are several ways to look at competitive intelligence. Analytics for existing competition: Your enterprise SEO strategies should support competitive...
Use the intelligence from this data to create basic, mobile-only targeted campaigns, ads, and mobile landing pages to get to started and gather data on this channel. Some of these same features, however, have a few nasty tricks up their sleeve that...
Use this intelligence to rank for keywords your competitors have yet to discover. Organic search is a continuously evolving channel, but it remains one of the most efficient ways to acquire customers online.
By adding or using 'event tracking' to illustrate a micro conversion you are arguably adding a layer of business intelligence that will ultimately help you understand your user better. However, the intelligence yielded from turning every page load...
Enter the world of contact intelligence and social data enrichment. To get another perspective, I spoke with a thought leader in an emerging area known as omni-channel marketing. Those are the key ingredients required for omni-channel marketing...
Not surprisingly, almost half (47 percent) of the participants indicated they had not integrated the marketing initiative or didn't have a business intelligence strategy altogether. Your web analytics data should account for visitors from each...
Competitive Intelligence Vital data is right there below the surface, but it's up to you to identify the metrics and reports that speak best to your channel KPIs. Let's examine Facebook Insights reports and public data sources that will help you...
There could be as much intelligence in the reasons consumers don’t buy as in studying those who do. As with any other social channel (or Internet marketing channel in general), there is no magic formula for success on Pinterest.
In 2009, Google announced CADIE, the world’s first Cognitive Autoheuristic Distributed-Intelligence Entity. In a post on the YouTube Blog, Chet Flanagan, director of DVD product management, asked, “Loved a video so much that liking it, favoriting...
Competitive Intelligence for Paid Search Advertising with Matt Van Wagner at #SES New York - adCenter Blog Social Media as a Performance Channel with Google Analytics – SESNY - Bruce Clay Blog Just as he did at SES London earlier this year, Avinash...
Use visitor and lead intelligence tools to tailor the messages you communicate based on the prospects’ profile and behavior. One brand of beauty products was so well known for exploiting this sales channel that the medium itself became the basis of...
