As smartphone become an even more constant companion, they contribute to multi-channel experiences such as TV, PC, and print in a big way. Though tablets and smartphones are both considered mobile devices based on their portability, user behavior...
Proving the Value of Your Search Campaign: Tangible SEO Metrics: As the value of natural search as a legitimate and thriving marketing channel has evolved, the need for modern marketers to run their SEO programs with the same level of...
Matt Cutts was back on the YouTube GoogleWebmasterHelp channel answering questions: Google's Matt Cutts and former ex-Googlers talk spam, rankings, and SEO tips. Google has safer results than Bing, Yandex, and Blekko.
Google's Distinguished Engineer Matt Cutts answered a trio of questions on the GoogleWebmasterHelp YouTube Channel: Live Programming for a Connected Audience: ESPN at SES New York 2013 – SESConference Expo YouTube Channel
The report also found that 87 percent of top brands now have a YouTube channel and Google, Red Bull and Samsung are leading the way with "breakaway" numbers of subscribers. Google+ is establishing itself as the mainstream social network for top...
This post goes into a little more depth around how you can then translate that list into an editorial plan that then covers every major distribution channel. As 2013 is now just days away we’re into the critical planning period for most marketers.
Researching a new market, customer, or channel can be wildly inefficient. The Internet has abundant information, but finding just the right information you need is time consuming if you don’t know some of the tricks.
Some key segments to consider with additional tagging includes earned social media (traffic sources you earn based on people sharing your content) versus owned social media (traffic sources you own such as a YouTube channel or Facebook page); paid...
You can segment them by line of business, product, cohort, marketing channel… the list goes on. But, one of its weaknesses is that it’s a visit based analytics tool, instead of a person or customer based tool.
All sorts of problems arise, however, when each marketing channel manages data in its own silo. When the IAB released the IAB Internet Advertising Report for the full-year 2011, it demonstrated impressive 22 percent year-over-year growth for...
For many brands, mobile users are researchers who then convert later; breaking conversion tracking and making the mobile channel look like it has a low ROI. While Microsoft's announcement they will enter the tablet category may change this, iPads...
Finally, Google Shopping becoming a paid sales channel and new sales tax laws are two other big fish that will impact Amazon now and in the near future. Thirty percent of all online shoppers start at Amazon to research products, according to a...
Find one traffic channel that works and scale it up. Widrich used a strong guest blogging strategy to acquire over 100,000 customers for BufferApp. Let’s find out how he did it in this interview. Eric Siu: Approximately how many users have you...
Here are the other uncontested domains Google has applied for: ads and android are boo cal car channel chrome dad day dclk eat esq est fly foo gbiz gle gmail goog google guge hangout here how ing kid meme mov new nexus page prod prof rsvp soy tour...
We asked Dax Hamman, CRO at search retargeting media buying platform Chango, for a simple real-world example of how a business could better collect and utilize cross-channel data, without undergoing a major structural overhaul or venturing into...
Internal linking also promotes healthy link equity flow throughout a site, allows you to strategically channel link juice to target landing pages, lifts deep pages higher up in the site structure, and improves usability and overall crawlability...
On April 29, The Royal Wedding of The Duke and Duchess of Cambridge was live streamed 72 million times to 188 countries at The Royal Channel. In April, Brazil’s Carnival channel launched on YouTube and live streamed a full six days of coverage.
Facebook also seems the channel with the lowest barrier to entry, as it is the top focus for people just getting started with social media marketing. This is just one of the many social media marketing (SMM) insights gleaned from a recent survey of...
Gaming channel Machinima ranked third with 22.9 million viewers, followed by Maker Studios Inc.with 14.4 million, FullScreen with 12 million and Warner Bros (“The Ellen Show”) with 9 million. Gaming channel Machinima ranked third in January with...
Titled "Gmail Man", the video was posted to Microsoft's YouTube channel, literally attacking Google on its own ground. Did you know Microsoft truly puts people first? Instead of having horrible, evil products like Gmail, Google’s search engine...
