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Channel 9

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  1. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Aberdeen's Lead Management research found that events account for an average of 7.4 percent of first touch marketing responses (i.e.first touch leads), the third-highest channel following the website and email marketing.

  2. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Visitor-level data includes lifetime value, campaign source of first visit, days to purchase, etc.the type of metrics that allow you to look at multi-visit and multi-channel data and the cumulative effects of your marketing efforts.

  3. SEMPO Salary Survey 2013: Average Salary Drops Due to Influx of New Search Professionals

    SEO started out with web developers in the basement; it's evolved into a legitimate marketing channel and an awareness that half of all website traffic comes from organic search. The new SEMPO 2013 Salary Survey, in partnership with ClickZ, showed...

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The DoubleClick Campaign Manager Integration will allow import of data into GA channel funnels to gain merged insights in perspective to site-wide site behaviors and conversions. Google Analytics is being used by organizations around the world to...

  5. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    A single view of your customer only happens when you can see each channel they're touching," said Matthew Eichner, Managing Director at DoubleClick Search Americas for Google. Yet marketers struggle to pull together a holistic view of a consumer...

  6. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Earned media is more trusted than any other channel. Customer journey involves multiple platforms and devices, and we can't choose which channel they consume our content on. Agree to create strategy first, channel second.

  7. Goodbye, Video Responses: YouTube Giveth and YouTube Taketh Away

    If you want to highlight them, you can use playlists and channel sections instead of displaying these videos below yours. Also, to help your audience find more of your channel's videos we recommend using features like InVideo Programming.

  8. 21 Ways to Scale Content Promotion for Maximum Exposure

    Zemanta is traditionally used to get "natural looking" links from a range of unique domains, but the content discovery platform can also be an effective distribution channel. Facebook may get mixed reviews as a lead generation or conversion channel...

  9. Fortune 500 Social Media: 77% Active on Twitter; 70% on Facebook

    Overall: percent have active Twitter accounts (up from 73 percent in 2012); Facebook has the most followers.percent are on Facebook (up from 66 percent); Facebook has the most fans.percent have a YouTube channel (up from 62 percent).percent have...

  10. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    As smartphone become an even more constant companion, they contribute to multi-channel experiences such as TV, PC, and print in a big way. Though tablets and smartphones are both considered mobile devices based on their portability, user behavior...

  11. 15 Ways to Make Small Budget Content Creation & Marketing Work

    This post goes into a little more depth around how you can then translate that list into an editorial plan that then covers every major distribution channel. As 2013 is now just days away we’re into the critical planning period for most marketers.