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  1. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    Each channel represents sources of traffic to the most visible destination for the brand: the website. Create an Multi-Channel Integrated Strategy When choices have to be made to minimize channel activity, or scale up the investment in any channel...

  2. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Continue gathering organic search data, but review as an overall channel vs.digging into specific keywords.a. Others sat back to absorb the news and some, content-based marketers, embraced the news as part of the natural evolution of SEO.

  3. Goodbye, Video Responses: YouTube Giveth and YouTube Taketh Away

    If you want to highlight them, you can use playlists and channel sections instead of displaying these videos below yours. Also, to help your audience find more of your channel's videos we recommend using features like InVideo Programming.

  4. 21 Ways to Scale Content Promotion for Maximum Exposure

    Facebook may get mixed reviews as a lead generation or conversion channel, but it can work really well for promoting informational assets. Zemanta is traditionally used to get "natural looking" links from a range of unique domains, but the content...

  5. Patch.com, Huffington Post Dominate Google News Results [Study]

    Pages listed within the Google News channel have higher click-through rates (CTRs)” says Marcus Tober, CTO of Searchmetrics. Since launching universal search results in 2007, Google has been integrating many more non-traditional search results...