This emerging multi-screen reality has led to CMOs worldwide to begin their own research – how do we capture and convert multi-channel shoppers? What follows are five distinct profiles of multi-channel shoppers, as well as some methods to convert...
Many people think that the size of your social channel is another way you can measure the development of your authority over time. Regardless of what you may have read about the next major release of Google's Penguin algo, fundamentally, guest...
SAP’s Vice President of Marketing and Content Strategy, Michael Brenner says: “Multi-channel marketing is the 2nd core piece of Content Strategy, which seeks to provide the content our audiences are searching for, in all the places they search.
This article will break down the critical skills required to stay on top of this complex and rapidly changing channel. product listing ad (PLA) channel, retailers often have a tricky personnel decision to make.
Pages listed within the Google News channel have higher click-through rates (CTRs)” says Marcus Tober, CTO of Searchmetrics. Since launching universal search results in 2007, Google has been integrating many more non-traditional search results...
Matt Cutts, Google's Distinguished Engineer, posted answers to a couple of questions on the YouTube GoogleWebmasterHelp channel: One page out of millions gives Mozilla trouble with Google. Enhanced campaigns get Google+ annotations and an upgrade...
Google's Distinguished Engineer Matt Cutts answered a couple of questions on the YouTube GoogleWebmasterHelp channel: A new analysis says Google Image Search traffic is down 63 percent on average. Facebook tests Graph Search ads and debuts CPA...
Google Shopping's move to a paid shopping channel has generated a large amount of confusion and questions in the ecommerce world, particularly for online merchants. A lot of retailers will say that they don't have the money to pay for this channel...
Matt Cutts was back on the YouTube GoogleWebmasterHelp channel answering questions: Google's Matt Cutts and former ex-Googlers talk spam, rankings, and SEO tips. Google has safer results than Bing, Yandex, and Blekko.
Keyword strategy is not only important to implement on-site, but should extend to other off-site platforms, which is why you should also be thinking about multi-channel optimization. These multi-channel platforms include:
A YouTube channel? Ecommerce businesses are focused on the sale, and spend much of their time thinking in terms of measurable ROI and how to better sell a product on their website. That's why PPC campaigns are often a more attractive marketing...
Email is another marketing channel that people don’t tend to really focus on. How much time and money should a business invest in social media? That was the initial question posed by Matt Bailey (@mattbaileysays) as he began his 4 Steps to Building...
Facebook is an exciting marketing channel with tons of potential, but it can be a serious challenge. If you’re like me, you’re likely still struggling to make your Facebook Ads campaigns meet performance goals.
Looking at TV (in this case the primary consumption channel), the average time spent per day consuming Olympics content for TV-only users was 4 hours 19 minutes. There are some things in life that you don't have to be good at to enjoy.
I wanted to find out if it's possible to predict the effectiveness of paid search as a channel based on a company’s price point. But why finding the equilibrium price of a channel is important or even interesting?
But take that a step further, and you might find that what this really means is that you have a high viewership but low engagement on that channel. But more often than not, you’ll find companies trying to engage with their audience on social...
Proulx is a Senior Vice President and the Director of Social Media at Hill Holliday, a renowned advertising agency based in Boston, where he leads a team with a focus on cross-channel integration, emerging and social media.
GJ: What is the process that you go through to produce and optimize videos that you create for your YouTube channel? SafeAuto created its YouTube channel, Legal For Less, on June 17, 2008. JP: Our YouTube channel has over 1 million views, which is...
Now catalog viewers can see the video but the video won’t show up on your YouTube channel feed or in search. The Video tab in the Google Catalog dashboard allows publishers to search for videos in the publisher’s own YouTube channel.
Managing data in the search channel is time consuming enough, but viewing it and integrating it with data from outside the search silo is a big resource and technology challenge. London has proven its ability to put on big events over the last 12...
