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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    By far search marketing was the most profitable channel so we changed direction and became a search marketing agency. I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than 15 years.

  2. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    Determine the value of your traffic by both channel and keyword. In AdWords, you can use Google Analytics to segment your brand keywords by channel. The practice of bidding on your own brand terms is a topic that has two divided camps among search...

  3. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    Initially, SAP found that they might be buying more exposure than necessary, there was a lot of channel overlap, and that optimizing the volume would net better results. While attending ClickZ Live San Francisco’s session on "Optimizing Search and...

  4. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    While this might be obvious, the nuance of the format is important since format determines the distribution channel (the medium) on which the content can be delivered. Perhaps the message wasn't aligned with the audience or maybe the distribution...

  5. The 4 Most Interesting Features in Google Shopping Campaigns

    Historically you would give Google a feed and let the chips fall where they may – now this feature allows you to better control your merchandise within the channel. Last week, Google confirmed that it would be forcing migrations from the current...

  6. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    We use this data to get a better idea of where they are getting most of their traffic and see if there is a correlation to our marketing channel traffic sources. Internet Marketing is getting more and more competitive and if you want to run...