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  1. The 4 Most Interesting Features in Google Shopping Campaigns

    Historically you would give Google a feed and let the chips fall where they may – now this feature allows you to better control your merchandise within the channel. Last week, Google confirmed that it would be forcing migrations from the current...

  2. The Smart Way to Optimize Your Amazon Sales Strategy

    The giant in online retail, Amazon is a great source for generating profits, whether as a supplement to other channels or as your main sales channel. But with intense competition and multiple sellers, it takes some creativity to stand out and grow...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    We use this data to get a better idea of where they are getting most of their traffic and see if there is a correlation to our marketing channel traffic sources. Internet Marketing is getting more and more competitive and if you want to run...

  4. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Data that lives in disconnected silos has little value to the marketer, since today's marketing campaign is multi-channel, multi-device, and multi-language. Forty percent of marketers say they want to reinvent themselves, but only 14 percent...

  5. So... You Think SEO Has Changed?

    Digital Marketing Channel Integration I usually find these statements short sighted. Nothing could be further from the truth. SEO (still) isn't dead and won't be until the day that search engines can no longer drive significant traffic to websites...