Proving the worth of a campaign on this sole lagging indicator can be inadequate, as profits will only come in after the SEO channel as a whole has changed sufficiently. Economists regularly use leading indicators — the measurable economic factors...
With Bing you can manage multiple listings under one dashboard, which is a feature not every local channel allows. Those who are local are more apt to go with your services because it is more convenient and easily accessible, and therefore local...
Not surprisingly, email marketing as an acquisition channel is on the rise. Custora data gives more validity to notion of email as a power channel for marketing and conversions. Not all customers are created equal.
Businesses today are looking for cross-channel, integrated solutions. Digital marketing services are growing. As more companies enter the digital age and look to generate demand for their products and services online, the need for digital marketing...
URL tagging is very important, especially when it comes to Multi-Channel Funnels (MCF) you find in Google Analytics. Not everyone does – in fact, many brands usually don't have full clarity when it comes to understanding each of those areas.
Dependent upon your channel of distribution, the content you create has to be unique, insightful and relevant. Over the last 12 months we have witnessed a content marketing explosion and a rapid evolution in search and social media marketing...
For Apple users, Copy Recorder from Ecamm gives excellent two-channel recordings – one for the interviewer, one for the interviewee. Much has been written in these columns about the use of online video and how it is becoming essential for any...
So what started as an in-store journey for Melissa became a cross-channel digital journey that would allow you to connect a bunch of dots. This allows you to connect the dots by using that other channel to get them to re-engage.
To evaluate each channel and campaign based solely on last-click conversions is not only short-sighted, it can limit the results. Just as no consumer makes a purchase decision in a vacuum, no digital channel operates in one.
Regardless, you don't have to be a big brand to employ cross-channel marketing efforts – and reap huge benefits in return. Every major Google algorithm update is followed by weeks and weeks of posts addressing the specifics of the particular change.
Start small, start where your CEO will be most comfortable and focus on the sites that will give the company the most bang for its buck, whether it's a branded account on Twitter or a new channel on YouTube.
Brands and businesses were initial skeptical about the validity of social as a marketing and business development channel. Now, it seems the pendulum has swung to the opposite extreme. The hype around Facebook and social media in general, appears...
And they may also want to check out the rest of the free Enhancement tools available to help them build a whole channel filled with awesome videos of any speed. On the YouTube Creator Blog, Software Engineer Eron Steger has announced that "Slomo...
The Multi-Channel Funnel reports have as well. Multi-Channel Funnel Reports show a visitor's multiple visits through until conversion. Goals are often defined as a specific URL. If a visitor reaches that URL – typically a thank you page after...
Social signals by social channel. It's time to justify your SEO strategy, your efforts and yourself. Sound familiar? With the challenging landscape of SEO comes the challenging landscape of SEO reporting, and I'm not just talking about merging SEO...
The content will appear on both CNN.com and a dedicated CNN/BuzzFeed YouTube channel. The CNN channel won't feature any branded content at the start, Steinberg said. Capitalizing on what appears to be unquenchable demand for video content, BuzzFeed...
The April 2013 YouTube partner data revealed that video music channel VEVO maintained the top position in the ranking with 51.7 million viewers. The comScore Video Metrix service has just released data that shows 181.9 million Americans watched...
As smartphone become an even more constant companion, they contribute to multi-channel experiences such as TV, PC, and print in a big way. Though tablets and smartphones are both considered mobile devices based on their portability, user behavior...
They believe that you can better channel your team's competitive spirit when your staff can relate to what / who the "enemy" is. Do you do SEO for a brand involved in a straight fight with another company?
Digital media continues to scrap and claw for those TV dollars, in large part, because we’re still in the early phases of proving out the value of the channel. When it comes to digital advertising, we often spend our time pouring over data in order...
