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  1. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Forty-nine percent of consumers in the U.K.leverage organic search as the main point of entry to e-commerce shopping sites, but only 35 percent of online retailers in the U.K.believe consumers find their website through the organic channel.

  2. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    Determine the value of your traffic by both channel and keyword. In AdWords, you can use Google Analytics to segment your brand keywords by channel. The practice of bidding on your own brand terms is a topic that has two divided camps among search...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    In an enterprise company, this requires a great deal of collaboration and coordination among the various teams that manage each digital marketing channel. It's been pretty clear to most SEO professionals for a long time, even before we knew what a...

  4. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    Initially, SAP found that they might be buying more exposure than necessary, there was a lot of channel overlap, and that optimizing the volume would net better results. While attending ClickZ Live San Francisco’s session on "Optimizing Search and...

  5. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    And, the research showed paid search was the channel most heavily invested in. Organic traffic was also mentioned as an effective channel, with 41 percent saying so. You might remember another study back in June 2013 from Custora that showed the...