Pages listed within the Google News channel have higher click-through rates (CTRs)” says Marcus Tober, CTO of Searchmetrics. Since launching universal search results in 2007, Google has been integrating many more non-traditional search results...
Proving the Value of Your Search Campaign: Tangible SEO Metrics: As the value of natural search as a legitimate and thriving marketing channel has evolved, the need for modern marketers to run their SEO programs with the same level of...
Matt Cutts, Google's Distinguished Engineer, posted answers to a couple of questions on the YouTube GoogleWebmasterHelp channel: One page out of millions gives Mozilla trouble with Google. Enhanced campaigns get Google+ annotations and an upgrade...
Our home page has a live feed of our Instagram account, YouTube channel, and a Twitter list feed. It's the digital reflection of your brand. Launching a new website isn't just about updating your CMS and content, it's also a brand refresh – your...
Tablet landing pages should offer links to ebooks, white papers and other long-form content to maximize this channel's strengths. Finding the right match is already complicated, and adding in the source device sheds some light on visitors and...
After releasing a barrage of new reports to help you understand attribution from multi-channel funnel reports, attribution modeling, and social data partners, Google realizes that site owners need to better understand customer journey from first...
Savvy marketers can more efficiently deliver target reach and frequency objectives when they plan holistically across channel vs.planning in each channel as a silo. NewFronts") have been dominating my conversations as of late, with a lot of it...
Google's Distinguished Engineer Matt Cutts answered a couple of questions on the YouTube GoogleWebmasterHelp channel: A new analysis says Google Image Search traffic is down 63 percent on average. Facebook tests Graph Search ads and debuts CPA...
More important was channel conflict, as Google began to compete directly with affiliate marketers via its product listings, which usually appear at the top of product search results. But Google's exit is good news for competitive affiliate networks...
Google Shopping's move to a paid shopping channel has generated a large amount of confusion and questions in the ecommerce world, particularly for online merchants. A lot of retailers will say that they don't have the money to pay for this channel...
Considering this, the mobile activity we see in performance snapshot may be just the starting point driving multi-channel conversions. When mobile and tablet campaigns are required to be included with desktop, how will this impact results?
The Playbook Guide for Media Companies tackles a question that both types of media companies would ask: At what point is it smart to launch a new channel? And how should media companies leverage their existing audiences to drive viewership to a new...
A consumer-packaged goods marketer can, for example, target heavy buyers of children’s cereal from data provided to Facebook by Datalogix that “includes loyalty card and transaction-level household purchase data with multi-channel coverage across...
As media accessibility expands, publishers and advertisers require more intricate ad packages, digital ad content, and improved technology to take advantage of this emerging advertising channel. Marketers already know people are watching online...
Matt Cutts was back on the YouTube GoogleWebmasterHelp channel answering questions: Google's Matt Cutts and former ex-Googlers talk spam, rankings, and SEO tips. Google has safer results than Bing, Yandex, and Blekko.
To seamlessly share your content via any channel, it should have the meta description, a tweet, and a Facebook/Google+ introduction ready. If the organization has one person per social media channel, multiple people may need to read and reprocess...
CPAs are solid with this new channel and is something he would recommend any advertiser give a try. During a keynote, Paul Feng, product management director, Google AdWords, shared a couple pieces of news during his afternoon keynote:
Another quick response, "No, I've focused my attention on my YouTube channel and not my website. I've completed a lot of Penguin work since April 24, 2012 (more than I ever wanted to if I'm being honest).
Keyword strategy is not only important to implement on-site, but should extend to other off-site platforms, which is why you should also be thinking about multi-channel optimization. These multi-channel platforms include:
With the launch of his new album, Justin Timberlake is pulling the look and feel of the brand through his Instagram channel (literally) by only using the black and white filter to carry the 20/20 Experience through every aspect, including live...
