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  1. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    As smartphone become an even more constant companion, they contribute to multi-channel experiences such as TV, PC, and print in a big way. Though tablets and smartphones are both considered mobile devices based on their portability, user behavior...

  2. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    Digital media continues to scrap and claw for those TV dollars, in large part, because we’re still in the early phases of proving out the value of the channel. When it comes to digital advertising, we often spend our time pouring over data in order...

  3. 70% of Customers Pay Under $1,000 for SEO Per Month [Local SEO Survey]

    As for whether SEOs believe social media is an effective marketing channel for local, 55 percent of SEOs feel it works for some businesses, 25 percent think it is very powerful, and less than 10 percent each feel it is over-hyped or are undecided.

  4. How to Create Compelling Content Based on Learning Styles

    Social channel content (e.g.competitions, polls) The answer lies in how they learn. Teach them to act or play their respective sports by showing them how to do it and they would quickly become more lost than an agoraphobic at a protest march.

  5. Patch.com, Huffington Post Dominate Google News Results [Study]

    Pages listed within the Google News channel have higher click-through rates (CTRs)” says Marcus Tober, CTO of Searchmetrics. Since launching universal search results in 2007, Google has been integrating many more non-traditional search results...