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  1. Search is the Starting Point for 60% of Travelers, While Social Informs [Study]

    Travelers from the Asia-Pacific region relied more heavily on social for inspiration, with 70 percent indicating they use the channel when making travel plans, according to Kenshoo. Market for the travel industry?

  2. Google Brings NHL, NBA Video Highlights to Search Results

    All videos are from the official YouTube channel of either the NHL or the NBA, meaning Google isn't displaying videos that are posted to YouTube by the teams themselves or fans. Although the MLB has a YouTube channel, their videos aren't in a game...

  3. Google Reveals What New & Expectant Parents Search For

    Videos on their YouTube channel stress health and safety in their products, and their "An #HonestMom Commercial" has more than 714,000 views. They published their findings this morning on Think Insights with Google in an article, "Diapers to...

  4. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    While this might be obvious, the nuance of the format is important since format determines the distribution channel (the medium) on which the content can be delivered. Perhaps the message wasn't aligned with the audience or maybe the distribution...

  5. Nuances of Spanish Language Search Marketing

    The key to search marketing in Latin America countries is knowing the local dialect or language spoken, having relevant content, and utilizing a relevant channel when targeting the demographic. This should be obvious – after all, not all English...

  6. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    The impact of a cross-channel touch was even greater when examining social clicks. Multi-channel touch points are even more valuable for social advertising," Marin reported. Successful marketing executives recognize that meeting overall business...