SEO News

Channel

RSS
  1. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    Determine the value of your traffic by both channel and keyword. In AdWords, you can use Google Analytics to segment your brand keywords by channel. The practice of bidding on your own brand terms is a topic that has two divided camps among search...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    In an enterprise company, this requires a great deal of collaboration and coordination among the various teams that manage each digital marketing channel. It's been pretty clear to most SEO professionals for a long time, even before we knew what a...

  3. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    Initially, SAP found that they might be buying more exposure than necessary, there was a lot of channel overlap, and that optimizing the volume would net better results. While attending ClickZ Live San Francisco’s session on "Optimizing Search and...

  4. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    And, the research showed paid search was the channel most heavily invested in. Organic traffic was also mentioned as an effective channel, with 41 percent saying so. You might remember another study back in June 2013 from Custora that showed the...

  5. How to Optimize Your Content Strategy With Social Listening

    So let's dive deeper into that specific channel. Social media has grown drastically in the past decade. With several successful social networks, accompanied by the continuously broadening user base, the data and insights available through social...

  6. gShift Gives Marketers Additional Ways to Track Content Performance

    Adams says that increasingly, marketers want to know if their content is driving people to the website and through which channel. As content as a whole becomes the focal point of marketers' efforts, many SEO software providers are adding new...