They can now work with an FBX Partner (Disclosure: I work at Chango, which is an FBX partner) that identifies their target audience based on their recent searches on Google, Yahoo, or Bing. Search marketers got some exciting news in December.
At Chango, there are many factors that inform how we prioritize the search data we gather and how we take action on that data on behalf of our clients. Last October, both sides of the search marketing industry, in SEO there are simply a lot of...
We asked Dax Hamman, CRO at search retargeting media buying platform Chango, for a simple real-world example of how a business could better collect and utilize cross-channel data, without undergoing a major structural overhaul or venturing into...
Dax Hamman, CRO at Chango - @daxhamman SES New York is the elephant of search conferences. The biggest SES event of the spring, SES New York, will bring together more than 4,000 online marketers, more than 100 exhibitors, networking events, parties...
Joost De Valk, freelance SEO consultant and WordPress developer, said that greater privacy for search users is a 'mere pretext' for anti-competitive behavior aimed at search retargeting networks such as Chitika and Chango.
Dax Hamman, CEO of search retargeting firm Chango, believes Google avoids using search data because of the perception that it's become too large. The burgeoning search retargeting marketplace is now controlled by a handful of third-party vendors...
Chris Sukornyk of Chango shared an excellent infographic on the seven types of search retargeting, only three of which actually occur on-site. Here are just a few search and social media highlights from the sessions, networking lunches, and after...
