Numerous "search results" pages were indexed and driving loads of traffic but no sales. A lot of bad traffic coming to the site (bots/"search" pages de-indexed) had been removed, so year-over-year organic traffic was going to show a decline.
Analyze the competitor pages that rank for that term to see why they rank higher and build a plan to overtake their rank. During your audit for the page, you find that new images on the pages were not sized and compressed correctly and your page...
Utilize copy, text, and images alongside content to create content rich pages. Keep the navigation simple and ensure the page looks and reads well – spacing, margins, and landing pages. Go overboard on "optimization" and your site may even get...
Once Google got a little hip to this, there were some issues of keyword density on pages. Once upon a time you could easily hide text in your pages by using the same color font on the same color background.
For example, if your company uses outreach to build links toward product pages, your outreach team needs to know this because the types of sites it will target and how each member will pitch them differs drastically depending on the desired outcome.
Number of pages visited: If the visitor reviews two or more pages, then perhaps it can be concluded that they were intrigued with the content enough to read further. Understand the rank position for the keyword and which page or pages are ranking.
It can provide information on the most visited pages, where your customers are converting, and how they got there. While you should email a survey regardless of how many customers are on your list, a healthy pool would include 2,000 to 5,000...
For example, testing the difference between “Join Now” versus “Buy Now” is a good idea; you can also see dramatic changes in conversion by testing the pages entire message. You see this happen a lot on pages that request a lot of information for an...
Google’s pursuit for relevancy really kick started the year as Google Search Plus Your World launched to solve issues regarding trust and authority of content by adding people, pages, and profiles that are all also fully integrated in search results.
Basically, Google will decide to not rank your site prominently in its search engine results pages (SERPs) should your site no longer meet its quality guidelines. Limit tagging to pre-set tags set by an SEO team or content manager, so you don't...
So far this year, search relevancy revisions have included query interpretations, redefining more authoritative results, expanding domain diversity, determining official pages, defining high-quality content, and domain clustering.
Well, aside from the idea that Google is now ranking these pages at the top of the search for non-local results and for a broad array of keywords, it is the issue again between user intent and landing page.
Can you add copy to existing web pages? Can you create new pages of content? Without at least a basic understanding of SEO, it's really tough to tell the difference between someone who knows their stuff and someone who talks a great game without...
Today, it's much harder as there have are frequent algorithm updates that are designed to combat the latest overused technique, sometimes completely screwing up and accidentally pushing decent sites further down into the results pages.
If Answer.com gets the rest of the guides on board with linking their content to a Google+ profile and having their pictures appearing in SERPs (search engine results pages), it will go a long way to legitimizing their content in the eyes (or...
In Google’s view, if a website can create pages that give users basic information that takes 3 seconds, then it’s fair for Google to give that same stuff to users directly within the search results. Google crawls 20 billion pages a day.
To see the pages that the errors have been reported for, click on the number under the error type and they’ll be displayed below. These are automatically generated based on the pages that Bing deem to be the most important / relevant to users.
Pages were slow to load, and it was difficult to perform everyday tasks such as bid updates and ad copy changes. You'll need your Adwords user name, password, and account number - once entered, just follow the steps in Desktop and you’re off and...
Article spinning is a technique designed to fool Googlebot into thinking that hundreds of pages are linking to a particular website - however every page published is machine written junk or pure gibberish.
SERPs [search engine results pages] The pages Google, Bing, and others show you after you've performed a search. The subject matter, in text and images, of your site and its pages. If you don't want certain pages to be indexed, you block them in...
