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  1. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Use the Top Pages report in Google Webmaster Tools' Search Queries section to find the page with poor user engagement and click the drop-down to reveal top searches. Because there are so many possible user agent variations, this method is less...

  2. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    Erroneously, webmasters and site owners will add pages and folders to their robots.txt file, thinking this means that page won't get indexed. To prevent a page or set of pages from having their URL indexed you will want to remove the page from the...

  3. 4 SEO Myths & Conspiracy Theories Google's Matt Cutts Wants to Die

    And if you keep the mental model of, what is Google trying to do – we're trying to return great search results for users – then that helps you figure out how to align yourself with those goals, because if you're aligned with those goals, then we...

  4. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Now ads will also begin to include capability to "app deep linking” to drive searchers directly to pages in an app encouraging further engagement. New mobile app promotion features will be launched across AdWords in search ads, Google Display...

  5. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Ninety-five percent of those surveyed said accurate rank data of their Web pages is at least as important in 2014 as it was in 2013. In its recent survey, BrightEdge asked marketers about the shift from tracking keywords to tracking pages.