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Changes Page Quality

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  1. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    PageRank is only looking at the links and quality of those links, not content or other factors. Robots.txt won't prevent the URL from being indexed, just the page content. So duplicate content is just taking the words from one page to another, and...

  2. How Can Good PPC Managers Become Great PPC Managers?

    Going back to the client example I mentioned, we conducted an analysis on each keyword's quality score. Over time, these small changes will improve the overall health of any PPC account. If the AdWords note said, "Landing page experience: below...

  3. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    What Would Cause Close to Rates to Decrease on Quality Leads? How Does Lead Quality Within Our CMS look? Through the clients' CMS, we conducted analysis on lead quality. Without going into all the details of what makes a B2B lead high quality, I'll...

  4. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    And I'm looking forward those rolling out because a lot of people have worked hard so that you don't just say oh this is a well-known site therefore should match for this query, it's this is a site that actually has some evidence that it should...