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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    What Would Cause Close to Rates to Decrease on Quality Leads? How Does Lead Quality Within Our CMS look? Through the clients' CMS, we conducted analysis on lead quality. Without going into all the details of what makes a B2B lead high quality, I'll...

  2. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    And I'm looking forward those rolling out because a lot of people have worked hard so that you don't just say oh this is a well-known site therefore should match for this query, it's this is a site that actually has some evidence that it should...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    How do they organize their keyword grouping and is there a better way to drive up my quality score? The only way to monetize this data is if you can compare to your account structure and find better themed ad groups that drive up the quality score...

  4. So... You Think SEO Has Changed?

    What Penguin did was eliminate the value of low-quality links that never should have counted anyway. Complementing content marketing efforts through social media can help acquire high quality links. This is also true for blogging, which has also...

  5. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The quality score of your AdWords campaigns. For more on the AdWords Grader, check out WordStream’s page here. Identifying landing page opportunities. This can show drastic changes over time. There can only be one person in the top spot,” said...

  6. Google & Bing Agree: Past SEO Success Guarantees You Nothing Today

    This includes adding great quality content as well as and ensuring that an older website doesn't become too stale. A lot of the times if you land on your site from a search result, even if they've been in business for 15 years, 14 years, sometimes...

  7. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    So it is still worthwhile for authors to reach out for guest blogging, provided it's high quality content (and it probably is in your best interest to suggesting nofollow links, or link to a Twitter account, Google+ page or Facebook page instead).

  8. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    That's a huge drop and can help those clients better understand which content is "low quality" or not meeting user expectations. As you can guess, time on page is critically important for understanding a "bad" bounce rate or "low" dwell time.