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  1. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Setting unrealistic goals for your SEO campaign, such as dominating Google and Bing for every product or service you offer right out of the gate, will most always result in failure. If you see a high bounce rate for organic search visitors, then...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the enterprise level (and really at every level) would have to go beyond old-school tactics like directory...

  3. Last-Minute SEO - Here Come the Holidays!

    Paid methods are items such as Google AdWords (the sections of the search engine that you pay to be in), or ads from advertising networks. However, due to recent Google algorithm changes, if you are using any of these techniques, including...

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    When you run URLs through the tool, you can view a number of important recommendations and changes directly from Google. I recommend first determining how much mobile traffic is hitting your website from organic search, and then from Google organic.

  5. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Ever since Google unleashed 100 percent secure search, SEOs have scrambled to fill gaps in measurement. He asked, "Why did Google transition to secure search? He began with the Google Panda update, which aimed to improve search results with quality...

  6. RetailMeNot Crushed by Panda in Q2, But Partially Recovers

    The report quotes RBC Capital Markets Analyst Mark Mahaney, who said revenue came in slightly below the street because of the "well-publicized Google SEO algorithm (Panda) changes. In a January 2014 article for Search Engine Watch, Chuck Price...