SEO News

Changes Google Search

RSS
  1. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    If you do a search ad buy in Google, almost by default it’ll include desktop and mobile," says Laszlo. This year, mobile revenues increased 76 percent to $5.3 billion from the $3 billion reported at half-year 2013.billion came from mobile search...

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Google ends up dishing out more and more organic search traffic, even when there are problems on the site engagement-wise. So, you have a surge in visits from Google organic and many of those users are experiencing deceptive or aggressive ad tactics.

  3. Google to Fight Piracy by Modifying Search Algorithms

    The decision to roll out the search changes was announced in a refreshed version of a How Google Fights Piracy report, which was originally published in September 2013. Google has updated its search engine algorithms in an attempt to restrict...

  4. Introducing the Local Marketing Adoption Curve

    You should claim and optimize your listings on Google+ and add location-specific images and videos. Because local truly puts the customer at the center of cross-functional corporate marketing programs that span paid, earned, and owned (think search...

  5. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    The study data reveals that as of October 4, 2014 (note that all search engines make changes in their search results on an ongoing basis), 58 percent of queries run on Google Now show some type of enhanced result (knowledge boxes on the right of...

  6. The Evolution of SERPs and User Behaviors

    Some, if not most, of these changes may be imperceptible to the average user — hint: SEOs are not Google’s average user — but we spend far less time thinking about how they are adapting their search behavior each time Google makes a change.

  7. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Google unfortunately doesn’t inform webmasters that they are being algorithmically demoted or how close they are to recovery. For example, if 50 percent of your Google organic traffic is from smartphone users, then that’s 50 percent of the data...

  8. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Since the days of Web 1.0, there have been many tactics that have enjoyed 15 seconds of fame and have then had to bow out due to the whip cracked by Google and its search algorithms. According to Google's ranking principles, how useful a user finds...

  9. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Setting unrealistic goals for your SEO campaign, such as dominating Google and Bing for every product or service you offer right out of the gate, will most always result in failure. If you see a high bounce rate for organic search visitors, then...