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  1. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    PLAs display an image of the product that (hopefully) matches the consumer’s query, because shoppers are very visual animals. Clearly, it’s highly unlikely someone would type a long URL string directly into the address bar – with whatever category...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Display revenue was $402 million, down 11 percent vs. Software must: be pre-approved by Google; offer one-click, complete uninstall; provide clear, full disclosure and transparency to people about what is being installed and what changes are being...

  3. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    Your display URL’s past CTR An ad's historical performance on a particular site (Display Network only) Also, be sure to conduct ads tests to glean “creative takeaways” and stash a reference sheet that indicate which type of headlines, descriptions...