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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Display This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below shows the keyword "Web Hosting Company" top SEO Competitor; Root URL, Google Rank, # of Back Links...

  2. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Note: In this example, "Banner" is a medium assigned to all display ads for a site I manage. This segment groups together all pay-per-click search traffic and all search-based display into a paid search segment.

  3. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    PLAs display an image of the product that (hopefully) matches the consumer’s query, because shoppers are very visual animals. Clearly, it’s highly unlikely someone would type a long URL string directly into the address bar – with whatever category...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Display revenue was $402 million, down 11 percent vs. Software must: be pre-approved by Google; offer one-click, complete uninstall; provide clear, full disclosure and transparency to people about what is being installed and what changes are being...

  5. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    Your display URL’s past CTR An ad's historical performance on a particular site (Display Network only) Also, be sure to conduct ads tests to glean “creative takeaways” and stash a reference sheet that indicate which type of headlines, descriptions...

  6. Google Rich Snippets Testing Tool Gets New Name, Design, Languages

    We’ve improved how we display rich snippets in the testing tool to better match how they appear in search results. There are three major changes, says Google: Published pages can be tested using the URL tool, but those in development need to use...