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  1. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    Bulk Uploads in AdWords are designed to allow Google advertisers to make changes to multiple product groups within a Shopping Campaign at one time. Google's tool update includes changes to AdWords Editor, a free Google tool which helps online...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Paul Feng, director of product management AdWords Platform, introduced reporting improvements for advertisers to help visualize and test real-world data. The launch of enterprise-level tools in AdWords will offer more convenience for advertisers...

  3. FTC: Google Demoting Rankings of Competing Vertical Websites is Justifiable

    Advertisers can more easily use AdWords campaign data in rival third-party ad platforms via the AdWords API. In conjunction with the announcement of the FTC’s findings, David Drummond, Google’s Senior Vice President and Chief Legal Officer, via a...