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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    A culmination of several months' work and a year’s planning, ClickZ Live is the rebranded conference of the former SES and recognizes the ever-evolving changes taking place in the digital marketing industry, which has moved far beyond just search.

  2. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    But as Facebook continues to make changes and evolve, they they keep reducing the visibility of businesses and their Facebook pages in order to encourage them to do paid advertising instead. Now Facebook seems to be directly targeting marketers...

  3. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    With all the changes in search, content is now the center of the marketing universe. Where do we get our data? And, "How do we further our marketing careers? The survey report, released this week, touches on questions in several areas such as rank...

  4. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    Cutts also gives us a rare heads up into some algorithmic changes that are coming in to the search results. We actually have some algorithmic changes that try to figure out hey this site is the better match for something like a medical query...

  5. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    A "bid simulator": Google AdWords said this feature will "provide more actionable insight into your PLAs" that can "estimate how bid changes could impact your impressions, clicks or costs. Shopping campaigns are a way to manage PLAs, and offer more...

  6. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    Small businesses don't understand the importance of conversion, and believe the tactics are limited to onsite development changes. Google has been making lots of noise of late, penalizing guest blogging network MyBlogGuest, link sellers and buyers...