SEO News

Changes

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  1. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    Technologies like responsive design make it easier to build an ad that changes size and shape to fit the devices audiences have. Internet ad revenues have reached a historic half-year high at $23.1 billion, up 15 percent from half-year 2013...

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Avoid the Panda rollercoaster by making significant changes based on an audit. Panda is about long-term quality changes to your site. If users are showing low engagement, and yielding low dwell time, then that’s a giant invitation to the mighty Panda.

  3. Google to Fight Piracy by Modifying Search Algorithms

    The decision to roll out the search changes was announced in a refreshed version of a How Google Fights Piracy report, which was originally published in September 2013. However, this year's updated report features a couple of developments...

  4. Introducing the Local Marketing Adoption Curve

    To be successful, marketers must be agile and continuously adapt to the changes. Today, marketers must ensure their brands are visible where and when their customers are looking for them - locally, nationally, and globally - as well as contextually...

  5. 3 Must-Know Findings About Cross-Channel Attribution

    With technology on your side, you can accelerate your actionability and make in-market changes that can begin to move the needle. While there have been technological advancements that enable more sophisticated multi-touch attribution models, many...

  6. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    The study data reveals that as of October 4, 2014 (note that all search engines make changes in their search results on an ongoing basis), 58 percent of queries run on Google Now show some type of enhanced result (knowledge boxes on the right of...

  7. The Evolution of SERPs and User Behaviors

    Some, if not most, of these changes may be imperceptible to the average user — hint: SEOs are not Google’s average user — but we spend far less time thinking about how they are adapting their search behavior each time Google makes a change.

  8. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    After you’ve identified areas for improvement, make changes and grade your pages again. Analyze your key landing pages for the keyword you’re targeting and start by making changes to things marked as "easy fixes" or "critical.

  9. How to Work When Nothing Seems to Work

    Admit it, we’ve all had them – clients who are resistant to change – at least changes made for the sake of improving search engine visibility. More aggressive clients will be quite direct, making it clear they will not act on your recommendations...