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  1. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    However, copy optimization, i.e.testing a succession of alternate ads to find the best performer, can be a lengthy process of trial and error that takes time to produce positive results. Rather, you should always split test any change to your ad...

  2. 3 Lessons Social Advertisers Can Learn From Search Marketing

    Pick a handful of your top competitors so as to not overwhelm the process. Free tools like Google Alerts, Hootsuite, Social Mention, and Topsy are accessible ways to begin this process. Competitive research may seem obvious, but it tends to be...

  3. Google Maps Adds New Features and Brighter Colors

    In order to better serve its mobile customers and compete with the likes of Yelp and Foursquare in the mobile and local market, Google Maps is in the process of rolling out a new series of features. No matter the situation, Google Maps' new...

  4. KBC Asset Management offers step-up payout and Smart Start

    This product type has been a big success for KBC, and has been an effective bridge in the process of persuading investors to let go of full capital protection. Among some of the investment themes taken up by investors in 2014 are domestic regional...

  5. Green is the colour of choice for BNP Paribas in France

    Today, we are accompanying [our distributors] along all the steps in the [product process], from creation to launch," he says. The bond component of the structured product is a AAA-rated bond issued by the World Bank to support lending for projects...

  6. 4 Pitfalls to Avoid Heading Into the Holidays

    I find mapping the campaign structure to category or labeling specific offers is key to making this process much more responsive as things change. For example, if it’s running out of a size, or a promotion needs to change, how will this information...

  7. US bilateral margin rules: a hit parade of horrors

    Where permitted, covered swap entities can get this process moving by requesting approval to comply with foreign rules. We need a solution where everyone can use the same model or there's a clear, very fast process for resolving disputes," says the...

  8. In-depth introduction: Expected shortfall

    Writing in this issue, University of Toronto finance professors John Hull and Alan White describe this as "strange"; in a second article, an unnamed European regulator concedes it is "weird", but says the committee chose to stick with a process it...

  9. Conflict of interest: banks call for unity on Eonia

    This can be a drawn-out process. The interest owed is accrued during the month and paid by the collateral receiver to the collateral poster on the second working day of the following month – a process explicitly enshrined in the CSA, which makes no...

  10. UK markets review focuses on FICC structure and conduct

    We can do what we can here in the UK, but we can also make a clear effort, especially in the months ahead as we make the consultation process, to reach out and try to build an international consensus on the reform of these markets.

  11. CVA hedge losses prompt focus on swaptions and guarantees

    The transfer process can also be tricky – for instance, the defaulted counterparty may not consent to the transfer of the receivable to the third party, or it could challenge the close-out amount. I still have a question mark on this because my...

  12. Japan FSA: cross-border recognition process too slow

    Speaking at the World Federation of Exchanges conference in Seoul today, Kono said that while significant progress has been made in home markets with respect to implementing regulations relating to over-the-counter derivatives clearing and trade...

  13. The changing face of UK retail structured products

    Yes, a lot more work needs to be done internally to get [new products] through an approval process. For instance, the sale of RBS's equity derivatives business to BNP Paribas formed part of a concerted directional change for the bank and a return...