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  1. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Litmus is a tool that will completely change your perspective on the email campaign testing process. There are tons of tools out there for gathering data and guiding our strategies so we can make user-centered improvements to our marketing efforts.

  2. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    That’s where Google is getting user engagement data from, and you can often find glaring issues while going through the process of checking those pages. I just went through this process for several clients of mine that recovered during the 9/5...

  3. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    This process can be worked out with the publisher, but the following should be taken into account: If you just follow the trusted approach that has worked for you in the past, you lose an element of creativity and end up following a templated process.

  4. RetailMeNot Crushed by Panda in Q2, But Partially Recovers

    Google Panda 4.0 rolled out in May and several websites were crushed in the process. Although desktop revenue grew 27 percent year-over-year to $49 million in the June quarter for RetailMeNot, MediaPost notes it was “slightly lower than RBC...

  5. Forget Big Content – Small Content Is Critical to Search Success

    The best way to surface these ideas is as part of a larger brainstorming process that will take in all areas of your content strategy and include work on defining the audience first. Complete the process and you will be left with a much clearer...