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Change Process

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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    The root cause analysis process tries to find the source of an issue, as opposed to simply addressing the symptoms. Below is the list of questions we asked ourselves during this discovery process. Another name for this process is root cause...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    The process takes about 100 milliseconds and is held in a live modus. Yandex has now officially partnered with Google to change and enhance the display ad market in Russia. Today, we are finding it much more effective than classic display media...