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  1. In Search for New Pope, Vatican Embraced Twitter, Facebook & Google

    Since that article was written on March 13, a considerable change has taken place in only 8 days' time: That fact has changed lately as websites such as aleteia.org (a worldwide Catholic sharing network) and Vatican Insider are keenly taking...

  2. Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending

    Between January and February of this year, a significant change took place for the keyword "symptom checker": Other bidders included breastcancer.org, Triaminic, and fluF.A.C.T.S.all of which promoted flu shots.

  3. Google Crisis Response: From Search Engine to Information Provider

    However, I would say that the true precursor to Google Knowledge is Google.org's social good project, Google Crisis Response. Symptomatic of renewed confidence and direction is the change in name to one the team the search industry looks most...

  4. Nomenclature: The Industry Case For and Against SEO

    And the SEO debate has been eating my braaaaain since Andy Betts published his beautiful monster of a post, Future of SEO: Change, Convergence, Collaboration. Almost every change we've seen to search engine results pages has led to fewer organic...

  5. Google's ITA Deal Clears Final Hurdle

    Google has now cleared all government hurdles and simply needs to get and give the final nod from ITA (which may have already happened; the companies have given no indication of a change in plans). Companies involved included Microsoft, Kayak, and...