SEO News

Change Management

RSS
  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Listing Management Data Management What workflow management and moderation tools does [VENDOR NAME] offer? What about forms from Salesforce or other customer relationship management (CRM) platforms? What if we already have a store locator and we...

  2. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    However, the proposal set forth by FCC Chairman Tom Wheeler, a former lobbyist for cable companies, would allow ISPs to engage in "commercially reasonable" traffic management. The proposed two-tier system could change that forever.

  3. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    Advertisers may also be drawn to Bing’s more flexible campaign management in the aftermath of Google’s crossover to enhanced campaigns. Advertisers are still adjusting to Google’s bundling of device management, and Bing may represent a more...

  4. The 4 Most Interesting Features in Google Shopping Campaigns

    Previously this was only available in analytics or campaign management tools that were configured appropriately to track SKU level PLA data. However, if you're fearful that you won’t be up to speed by August on everything that will change in PLA...

  5. Yandex & Google: A Big Change for Russia's Display Ad Market

    Data management platform: These have a direct relationship with data suppliers, which allows advertisers to target according to their needs and segment user's data. Sell-side platforms: Have their own interface, allowing management of advertising...

  6. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    The #SOTU campaign is a master class in digital media campaign management, and this was one of the best lessons from it. To be fair, it wasn't always that obvious that hashtags will change the way we use Twitter and other social media channels.