SEO News

Change Management

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  1. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    Advertisers may also be drawn to Bing’s more flexible campaign management in the aftermath of Google’s crossover to enhanced campaigns. Advertisers are still adjusting to Google’s bundling of device management, and Bing may represent a more...

  2. The 4 Most Interesting Features in Google Shopping Campaigns

    Previously this was only available in analytics or campaign management tools that were configured appropriately to track SKU level PLA data. However, if you're fearful that you won’t be up to speed by August on everything that will change in PLA...

  3. AdMob Now Has Google Analytics Integration, Tag Management for Content Experiments

    Secondly, they have added new tag management integration with content experiments. AdMob has added tag management for content experiments, which gives more tools for in-app purchase options. A few months ago we announced Google Tag Manager for apps...

  4. Yandex & Google: A Big Change for Russia's Display Ad Market

    Data management platform: These have a direct relationship with data suppliers, which allows advertisers to target according to their needs and segment user's data. Sell-side platforms: Have their own interface, allowing management of advertising...

  5. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    The #SOTU campaign is a master class in digital media campaign management, and this was one of the best lessons from it. To be fair, it wasn't always that obvious that hashtags will change the way we use Twitter and other social media channels.

  6. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    Services like Aqcuisio's bid and budget management algorithms can aid in this process of ramping spend to match seasonality while controlling CPA and ROI. Regardless of your specific data, one thing is unlikely to change: January will be big.

  7. The New AdWords Opportunities Tab - How to Get the Most Out Of It

    Google announced an enhancement to the Opportunities tab in AdWords in November that aimed to help streamline paid search campaigns and make day-to-day management easier. Search behaviors change over time, and it's important to capture fresh and...