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  1. Google to Fight Piracy by Modifying Search Algorithms

    The biggest change in the Google search update will be new ad formats in search results on queries related to music and movies that help people find legitimate sources of media. Google has updated its search engine algorithms in an attempt to...

  2. Deal With the Big Rocks First

    Their research identified the key problems customers have with typical conference calling services (and why they want to change vendors) and addressed them with questions to help users self-identify the problem they need to solve.

  3. The Evolution of SERPs and User Behaviors

    Some, if not most, of these changes may be imperceptible to the average user — hint: SEOs are not Google’s average user — but we spend far less time thinking about how they are adapting their search behavior each time Google makes a change.

  4. Drive Your Clicks In-Store With Local Inventory Ads

    From here, users have a few options: navigate to the main site to buy online, change store location, or get directions to the store. Local inventory ads are a new version of a product listing ad. As well as the price, title, and image, these ads...

  5. There's a Good Chance Google Is Rejecting Some of Your Products Right Now

    Although the inventory submission format requirement change was posted in June, Google noted it wouldn't start enforcing new Google data specifications until September 30. For any existing product IDs with more than 50 characters (which you will...

  6. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Brand and marketing messaging/voice change(s)/gap(s) The mobile mind shift has created a paradigm in which the understanding is that each individual expects more out of each interaction, and their smartphone is the epicenter of their core...

  7. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Litmus is a tool that will completely change your perspective on the email campaign testing process. There are tons of tools out there for gathering data and guiding our strategies so we can make user-centered improvements to our marketing efforts.

  8. How to Work When Nothing Seems to Work

    Admit it, we’ve all had them – clients who are resistant to change – at least changes made for the sake of improving search engine visibility. Resistance to change can mean a lot of things in an online enterprise, because opposing forces can run on...

  9. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    I recommend comparing the post-recovery timeframe to the previous timeframe to determine the change in traffic level per url (from Google organic). For those dealing with a major drop in traffic due to an algorithm update, I’m not sure there’s a...