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  1. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    For example, if rankings and traffic are good, but conversions are lacking, this could be due to poor keyword choices, a poorly designed website or some other factor that could change the entire complexion of the campaign if addressed.

  2. Bing Ads Enhances "Change History" Page

    Bing has announced enhancements to the Change History page in Bing Ads. The Change History page gives advertisers a way to see how changes impact a campaign's performance. The redesigned Change History page “will now group the changes, making it...

  3. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    If you’re running a site with constant change shopping campaigns, a combination of dynamic search ads and RLSA are really powerful in covering your whole inventory. But it can be a difficult area to manage, especially if your business has thousands...

  4. Social Customer Service Secrets to Avoid Negative Search Results

    And change it to: Content is king only when your customer says it is. The new rules of selling and customer service are here, they’re social, they’re mobile, they’re visual…and most businesses are not ready.

  5. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    If the sentiment around this latest feature is any indication of how some will react to change on Twitter, the social platform may have its work cut out for it. At the Citi Global Technology Conference in New York, Twitter’s chief financial officer...