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  1. How to Create a Social Media Friendly Landing Page

    That simplicity doesn't change when you move them from their favorite social channel to your website. Landing page optimization continues to be a growing conundrum for many brands, especially when you throw social media communities into the mix.

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    Then, you can change your messaging based on which user you are targeting. It's a simple fact: people who've already clicked on your ads, but haven't converted, are more likely to do so than those who haven't engaged with your ads at all.

  3. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    Change various destination URLs. Google has announced two new tools for Google merchants on the Google Commerce blog. The new tools, Bulk Uploads and AdWords Editor, are designed to campaign management and bidding optimization to improve campaign...

  4. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    From the Overview page, you can change the little drop-down from Sessions to four additional on page metrics: You would have no idea whether you were reaching the target market you thought you were or if specific products or platforms brought in...