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  1. Delving Into the Auction Insights Report

    The addition of the device segment is fantastic, too, as the constant change of user behavior across device makes this analysis really important. Here is an example of the change in impression share of competitor activity on brand terms.

  2. 4 Pitfalls to Avoid Heading Into the Holidays

    For example, if it’s running out of a size, or a promotion needs to change, how will this information be managed? I find mapping the campaign structure to category or labeling specific offers is key to making this process much more responsive as...

  3. "Which Update?" Is the Wrong Question

    Don’t change algorithms, build what you know will be strong and what will withstand updates and if you drop, look at the structure as a whole. While I understand the instinct to relate X to Y and have fallen victim to the simplicity of it many...

  4. seoClarity: In Mobile World, Search Result Placement Is Critical to Clicks

    Not only does the result set change, but the lay out and display can as well. Search engine optimization - and where a website appears in search results - can have a significant impact on click-through rate (CTR), especially for mobile search...

  5. Google to Fight Piracy by Modifying Search Algorithms

    The biggest change in the Google search update will be new ad formats in search results on queries related to music and movies that help people find legitimate sources of media. Google has updated its search engine algorithms in an attempt to...

  6. Deal With the Big Rocks First

    Their research identified the key problems customers have with typical conference calling services (and why they want to change vendors) and addressed them with questions to help users self-identify the problem they need to solve.

  7. The Evolution of SERPs and User Behaviors

    Some, if not most, of these changes may be imperceptible to the average user — hint: SEOs are not Google’s average user — but we spend far less time thinking about how they are adapting their search behavior each time Google makes a change.

  8. Drive Your Clicks In-Store With Local Inventory Ads

    From here, users have a few options: navigate to the main site to buy online, change store location, or get directions to the store. Local inventory ads are a new version of a product listing ad. As well as the price, title, and image, these ads...

  9. There's a Good Chance Google Is Rejecting Some of Your Products Right Now

    Although the inventory submission format requirement change was posted in June, Google noted it wouldn't start enforcing new Google data specifications until September 30. For any existing product IDs with more than 50 characters (which you will...

  10. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Brand and marketing messaging/voice change(s)/gap(s) The mobile mind shift has created a paradigm in which the understanding is that each individual expects more out of each interaction, and their smartphone is the epicenter of their core...