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  1. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Brand and marketing messaging/voice change(s)/gap(s) The mobile mind shift has created a paradigm in which the understanding is that each individual expects more out of each interaction, and their smartphone is the epicenter of their core...

  2. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Litmus is a tool that will completely change your perspective on the email campaign testing process. There are tons of tools out there for gathering data and guiding our strategies so we can make user-centered improvements to our marketing efforts.

  3. How to Work When Nothing Seems to Work

    Admit it, we’ve all had them – clients who are resistant to change – at least changes made for the sake of improving search engine visibility. Resistance to change can mean a lot of things in an online enterprise, because opposing forces can run on...

  4. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    I recommend comparing the post-recovery timeframe to the previous timeframe to determine the change in traffic level per url (from Google organic). For those dealing with a major drop in traffic due to an algorithm update, I’m not sure there’s a...

  5. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    For example, if rankings and traffic are good, but conversions are lacking, this could be due to poor keyword choices, a poorly designed website or some other factor that could change the entire complexion of the campaign if addressed.

  6. Bing Ads Enhances "Change History" Page

    Bing has announced enhancements to the Change History page in Bing Ads. The Change History page gives advertisers a way to see how changes impact a campaign's performance. The redesigned Change History page “will now group the changes, making it...

  7. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    If you’re running a site with constant change shopping campaigns, a combination of dynamic search ads and RLSA are really powerful in covering your whole inventory. But it can be a difficult area to manage, especially if your business has thousands...

  8. Social Customer Service Secrets to Avoid Negative Search Results

    And change it to: Content is king only when your customer says it is. The new rules of selling and customer service are here, they’re social, they’re mobile, they’re visual…and most businesses are not ready.

  9. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    If the sentiment around this latest feature is any indication of how some will react to change on Twitter, the social platform may have its work cut out for it. At the Citi Global Technology Conference in New York, Twitter’s chief financial officer...