One of the easiest ways to sell anything to the CEO, CFO, CMO, CTO, CIO or any other C-level executive, is to communicate with data. “Search sits at the core of online behavior. People spend more time on the Internet than watching TV.
It's not a truly exact science but unless you're confident in addressing ROI, the CFO will smell the fear and your proposal won't long be out of the recycling. Eight Meetup groups of marketing professionals from the New York area plan to attend the...
Most PPC has been targeted at corporations, while franchises are groups of SMBs, each with their own budgets, desires, and targeting at the local level," said Steve Bridge, president and CFO of ElementsLocal.
We implemented policy changes this year that improved CPC growth but lowered network revenue," said Google senior VP and CFO Patrick Pichette during the online press conference. Online search giant Google exceeded forecasters' expectations with...
CFO Patrick Pichette was quick to point out on the call that it would have been only an 8 percent YoY loss, were it not for foreign currency fluctuations. Google CEO Larry Page shared select bits of his vision for Google in the Q3 earnings call...
As part of this new environment and direction, Mayer is cleaning house; the replacement of CFO Tim Morse by outside talent Ken Goldman was announced just after her all-hands staff meeting yesterday. Yahoo CEO Marissa Mayer laid out her vision for...
Baidu CFO Jennifer Li also revealed that Baidu will spend $1.6 billion to set up a cloud computing center, another market where the search engine hopes to generate cash in the near future. Chinese search giant Baidu has launched a mobile web...
Covario has had quite a year; in addition to launching the Rio SEO brand, they brought finance heavyweight Claire Long on as CFO and COO in early July. Recently, she served as CFO for the San Diego Union-Tribune.
That’s mighty valuable to the VP of Marketing/CMO who wants a partner in those negotiations with the CFO. Let’s drift back in time in just one area – social media. Remember the “good old days” back in 2009 when, in terms of a mainstream marketer’s...
Google CFO Patrick Pichette said the CPC price drop does not "reflect the fundamental health of our business. Google CEO Larry Page on Thursday appeared to address industry speculation about whether his company would buy Pinterest or another...
After pointing to Yahoo's ad targeting enhancements during 2011, CFO Tim Morse said, "In the larger context, despite those foundational improvements, revenue isn't growing. Yahoo's 2011 Q4 display revenue was down 4 percent year-over-year, totaling...
On the earnings conference call, Tim Morse, CFO and interim CEO, said, "I feel good about both [premium and non-premium] ads. This story originally appeared on ClickZ: Susan Kuchinskas wrote Yahoo Exceeds Expectations, Fails to Thrill
Given our execution in Q2 against our large growth opportunities, we are reaffirming our 10 percent revenue growth objective in fiscal year 2011,” said Mark Garrett, executive vice president and CFO of Adobe.
A brand new account claiming to be that of CFO and interim CEO Tim Morse replied, “@SnoopDogg Haha Snoop Dog, sorry that position is already filled I enjoy listening to your music on @Yahoo_Music available @music.yahoo.com,” and “@LunaMagic10...
The company named CFO Tim Morse interim CEO. Yahoo Chairman of the Board Roy Bostock fired CEO Carol Bartz over the phone today. Both were apparently on planes heading in different directions when the information was given to Bartz, All Things...
Quora's co-founder Adam D'Angelo and CFO Marc Bodnick both voted up the Quora post on this subject. Activity on Quora, such as asking questions, adding or upvoting answers, submitting posts, and adding comments have been added into Google's...
With Brown out at business operations, Senior VP and CFO Patrick Pichette will take over that area, as well as human resources, which was formerly run by VP Laszlo Bock. Google CEO Larry Page made waves in his first week back at the helm last week...
Google CFO Patrick Pichette may have said Google wants to give the Chinese people open access to information as part of the company's global mission, but the loss of their access to the country with the greatest number of online users is a market...
Google CFO Patrick Pichette may have said Google wants to give the Chinese people open access to information as part of the company's global mission, but the loss of their access to the country with the greatest number of online users is a market...
IAC CFO: We Might Sell Ask.com in Pieces - The Street Here's a roundup of this week's columns and news stories for the week of Dec.to Dec.as reported by Search Engine Watch, as well as search news and tips from around the web.
