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  1. Interactive Advertising Bureau (IAB) Holds Forum and Track at SES New York 2011

    The QAGies Are Coming: The Movement for Quality in Display Advertising" -- Rob Rasko, President and COO of CPX Interactive and co-chair of the Quality Assurance Guidelines Go-To-Market Working Group, will moderate a discussion about what it will...

  2. Ask and LookSmart Send Out Click Fraud Settlement Letters

    The proposed settlement will provide advertising credits to class members who certify that they were the victims of "click fraud" or other invalid or improper clicks on online advertisements purchased from LookSmart on or after January 1, 2002.

  3. DMA Offering Search Marketing Certification Program

    DMA's certification program is the first program developed by a major marketing association designed to train and certify the level of competency of in-house and agency marketers. The Direct Marketing Association has announced a new...

  4. TRUSTe Trusts Yesmail

    Yesmail can now review and certify their clients' Web privacy practices. TRUSTe just named e-mail service provider Yesmail as the first company authorized to resell TRUSTe's Web privacy seals. According to TRUSTe, this eliminates duplication of...

  5. Click Defense Out, AIT In as Lead Plaintiff in Click Fraud Case Against Google

    A hearing to certify the case is currently set for May, 2006. At the end of June we posted a story (with several links) about a click fraud case filed by Click Defense against Google, we even have a copy of the complaint.

  6. More On Click Fraud, The Lawsuit & The Need For Third Party Auditors

    I'd love to see the major search engines certify third-party companies that would audit suspected clickfraud. After breaking the news yesterday of a potential class action lawsuit over click fraud against major search engines, the Wall Street...