Ask 10 CEOs why they haven't gotten involved in social media and you may get exactly that many answers: According to the results, 76 percent of executives believe it is a good idea for CEOs to be social and 69 percent of executives who have social...
The groups from Canada that will meetup at #SESTO are: mindSHIFT, a Toronto-based business club where CEOs and business owners mingle and develop innovative Four groups of Canadian marketing professionals plan to attend the SES Toronto networking...
Our internal pages can replace standard logos with the logos of our manufacturing clients and also display snippet testimonials from other CEOs who love our software. For most organizations it's now a crucial piece of the marketing puzzle.
Twitter is, for busy business professionals, marketers and CEOs, the easiest way to get the message out, so to speak. Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value. Let's review these top sites from a B2B social...
Well, how about an immediate source of great well-crafted stories, quotes from company CEOs, opinions from recognized experts that are right on topic? You also get the opportunity to talk to CEOs, authors, researchers and top experts.
In fact, some CEOs and executives from the C-Suite may consider themselves to be the SEO. Besmertnik explained, “most technical SEO professionals fail to communicate effectively with CEOs. CEOs actually care about keywords, perhaps even including...
The CEOs who are most successful in gaining employee approval are those who paint a clear vision of what the company is setting out to achieve and how it's going to get there," Glassdoor co-founder and CEO Robert Hohman said in a statement.
El-Shinnaway agreed, noting the number of female entrepreneurs and CEOs is on the rise, which is “both inspirational and empowering. A Day for Reflection s Day and why does it matter? Essentially, it’s “a day where we can focus on women and their...
But the deal never materialized after the company changed CEOs. Market participants welcomed the news, confirmed by Yahoo today, that it has signed a global agreement with Google to display its ads on selected Yahoo properties and co-branded sites.
Yahoo has seen its share of CEOs at the helm. Long-time Google executive Marissa Mayer has been named president and CEO of Yahoo. Google's 20th employee resigned from Google yesterday afternoon over the telephone.
A majority of the over 1,700 CEOs interviewed for IBM’s 2012 Global CEO Study believe technology will be the number one factor to impact an organization’s structure over the next three years. Fifty-three percent of CEOs plan to use technology to...
We take those same websites that self important VP's of Marketing, CEOs and VCs assume is high quality with their even more esoteric internal calculations (put simply, their own irrational sense of quality), and re-engineer the site to meet Google...
CMOs and CEOs Finally “Get Digital” Predictions are popping up everywhere as the New Year begins. Instead of producing another list of things that are likely to happen, here are the five things I’d like to see happen in 2012 but in reality probably...
With the political preferences of many tech CEOs leaning to more liberal candidates at the moment, I am surprised no one on the right has tried to introduce legislation to stop it. The role of social media in providing platforms for public figures...
As it has been integrated into different departments, more CEOs are recognizing its value over the long term; nearly 40 percent reported that social media is a CEO-level agenda item. Just a few years ago, social media was something the kids were...
Suppose that you are targeting LinkedIn members who are CEOs. If you choose to run your ads on the LinkedIn Audience Network, your ads will be displayed to those CEOs when they visit LinkedIn and when they visit other websites in the LinkedIn...
Franken pushes Apple, Google toward privacy policies for apps - CNET NewsIn letters, the Minnesota senator tells CEOs Steve Jobs and Larry Page that more transparency and control is required. Probably nothing in the near future if Near Field...
Few CEOs stick their neck out like that, so his new role is potentially exciting for innovation watchers. As numerous analysts have pointed out, Sergey Brin and Page have come a long way from founding the dominant search engine, which outgoing CEO...
How much can CEOs impact the performance of their companies? There are three key reasons why you should go to SES New York 2011, which will be held March 21-25 at the Hilton New York. Attending the leading search and social marketing event will...
It's worth noting that both of these videos are loaded with lots of data that marketers can cite to convince reluctant small business owners and CEOs -- who are often 50 or older -- to start using social media marketing.
