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  1. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    Her past experience will definitely influence her decisions in this area, and she has a lot of knowledge on the inner workings of search, something previous Yahoo CEOs didn't have. Marissa Mayer, CEO of Yahoo, has been commenting a lot recently...

  2. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    When Andy Grove, former Intel CEO, penned his best-selling business book "Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company," it was a call to action for CEOs and entrepreneurs to expect, prepare for, and...

  3. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    A recent study revealed that 68 percent of Fortune 500 CEOs have absolutely no presence in social media. My experience tells me that most CEOs view social media as a function of marketing and PR that has not quite proven itself to be worthy of...

  4. SEO, Content Marketing & Social: Hot Topics Ahead of SES Toronto 2013

    The groups from Canada that will meetup at #SESTO are: mindSHIFT, a Toronto-based business club where CEOs and business owners mingle and develop innovative Four groups of Canadian marketing professionals plan to attend the SES Toronto networking...

  5. Marketing Automation & Search – 3 Strategies for Mutual Success

    Our internal pages can replace standard logos with the logos of our manufacturing clients and also display snippet testimonials from other CEOs who love our software. For most organizations it's now a crucial piece of the marketing puzzle.

  6. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    El-Shinnaway agreed, noting the number of female entrepreneurs and CEOs is on the rise, which is “both inspirational and empowering. A Day for Reflection s Day and why does it matter? Essentially, it’s “a day where we can focus on women and their...

  7. CEOs Worldwide In Tune with Implications & Impact of Social Media [Study]

    A majority of the over 1,700 CEOs interviewed for IBM’s 2012 Global CEO Study believe technology will be the number one factor to impact an organization’s structure over the next three years. Fifty-three percent of CEOs plan to use technology to...

  8. Holy Google+ Hangout Features Dalai Lama, Archbishop Tutu

    With the political preferences of many tech CEOs leaning to more liberal candidates at the moment, I am surprised no one on the right has tried to introduce legislation to stop it. The role of social media in providing platforms for public figures...

  9. Social Media is Serious Business for Leading Companies [Study]

    As it has been integrated into different departments, more CEOs are recognizing its value over the long term; nearly 40 percent reported that social media is a CEO-level agenda item. Just a few years ago, social media was something the kids were...