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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    Jeff Bezos, founder and CEO of Amazon.com The key is the Amazon.com understands that optimization is not a tactic or a project but it is a strategic competitive advantage woven into the management of their business and it's ultimate reponsibility...

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Jim Yu, chief executive (CEO) of BrightEdge, says technology needs to be leveraged to connect the dots between content and ROI. The BrightEdge survey revealed tools like Google Webmaster Tools (90 percent), Moz (56 percent), Majestic SEO (34...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    If you're the CEO, it's not really your job to do this. Metadata Open Graph, Twitter Card, Google-specific (Authorship, etc. Google+ posts pass Page Rank, and Google+ profiles may show author attribution on results pages, so it's an especially...

  4. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    The leak was confirmed later yesterday in an email from Google CEO Larry Page to Liz Gannes of Re/code. Wojcicki joined Google in 1999 as employee number 16, pushed hard for Google’s $1.65 billion acquisition of YouTube in 2006 when it seemed like...