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  1. How to Create a Content Marketing Strategy From Your Existing SEO Content

    To emphasize this disconnect, according to Sunil Rajaraman, the founder and chief executive (CEO) of Scripted.com, marketers are willing to pay $1.95 more per word for "thought leadership" content than they are willing to pay for "SEO" content.

  2. Elite SEM Wins Best Agency at U.S. Search Awards

    Entries were judged by a panel of 21 search industry experts, including Pubcon chief executive (CEO) Brett Tabke. The panel of judges consisted of executives from some of Elite's competitors, which to CEO Ben Kirshner, was the most flattering part...

  3. Search Agency Covario Acquired, but its Saas Tools Remain Independent

    One of the original founders of Covario, Dema Zlotin, will be serve as CEO of Rio SEO moving forward. This week, the announcement of a new acquisition hit the wire: search and content marketing agency Covario is to be acquired by media and digital...

  4. Marin Software Adds Support for Russia's Largest Search Engine

    When it comes to the need for global brands to manage their advertising through one platform, Marin Software chief executive (CEO) David Yovanno says the demand is growing. Advertising platform Marin Software announced support for Yandex - Russia's...

  5. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    It is no coincidence that the sentiment of this successful campaign came from the top, as illustrated a selfie tweeted out by Ted Hockey, President and CEO of TD Canada Trust, with a customer of 60 years.

  6. Influential Twitter Accounts Indexed More in Google [Research]

    Between two queries, the company found a total of 6.2 billion Twitter pages indexed in Google, "which is a pretty small number when you consider that there are 500 million tweets per day," Eric Enge, CEO of Stone Temple Consulting said in his post...