At SES New York 2009, I interviewed Beverly Thorne, the SVP of Century 21 Real Estate, who has made the decision to leave offline advertising and re-invest those dollars into online advertising. Beverly Thorne, Century 21 Real Estate, discusses how...
In 2008, Century 21 Real Estate LLC spent less than 10% of its advertising budget online. In her role as Senior Vice President of Marketing for Century 21, Thorne leads the planning and execution of the domestic marketing strategies in support of...
One of the largest national realty companies, Century 21, has decided to move a large part of their TV advertising budget for 2009 to online marketing, according to Advertising Age. Century 21 has noticed that they have seen very successful results...
Her vertical expertise covers over 10 sectors and includes names such as Levi Strauss & Co, Bloomingdales, LexisNexis, Texas Instruments, Colgate-Palmolive, Century 21 Real Estate, Martha Stewart Omnimedia, Symantec and Genworth Financial.
There are also large traditional real estate firms like RE|MAX, Coldwell Banker, and Century 21. If you try searches on leading terms like "buy a house," "sell a house," "home listings," or "house listings," RE|MAX and Century 21 don't even show up.
