SEO News


  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    BrightEdge’s page-centric approach to tracking and reporting has helped some marketers make the shift from keyword "(not provided)" data to a more holistic view of content performance at the page level, Yu said.

  2. Influence the Influencers: The Magic of Co-Created Social Content

    It's social-centric. It's more is better and SEO-centric. Much is hyped about the value and "magic" of social media marketing. Somehow people that love you and what you do gather together and say all kinds of nice things.

  3. Task Analysis: The Key UX Design Step Everyone Skips

    Use cases are system-centric, describing how the actors interact with the system, not how the user performs their tasks. After 25 years of user experience (UX) consulting, I can easily state that pretty much everyone skips the critical step that...

  4. A New Direction for SEO in 2014: The Secure Search Manifesto

    The gradual rise in the number of keywords "(not provided)" signaled an impending paradigm shift in the keyword model market to a content-centric model. In 2014 we'll see a new content and page-centric SEO workflow form the backbone of, what I like...

  5. Adobe Adds Cloud-Based Mobile Services

    App Analytics: A new, app-centric user interface provides key performance indicators and data visualizations with insights about user engagement, retention, and monetization. Hot on the heels of releasing six major features to Adobe Analytics...

  6. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    Many online businesses have a longstanding strategy of "crowding the register": exclusively optimizing and creating content for conversion-centric queries. One of the game-changing benefits the Internet handed to marketers is targeted marketing.

  7. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    CIMA - Chicago Interactive Marketing Association, Chicago’s only interactive-centric professional organization; Several Meetup Groups and marketing organizations in the Windy City plan to attend the SES Chicago networking cocktail reception on...

  8. Writing Content for Users vs. Search Engines: Is There Still a Difference?

    And as the algos continue to learn, it will enable copywriters to produce higher quality, user-centric content that reads more naturally and informs better. Skilled copywriters could get their point across to both in an unobtrusive fashion.

  9. Searcher Personas: A Case for User-Centric SEO

    So how do we put the user-centric concept into practice for SEO? It wasn't so long ago that, when educating the uninitiated on the SEO process from the bottom up, we would explain that keywords are foundational to SEO – start with your keywords and...

  10. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Proactive marketers took this into consideration a long time ago and began to focus on social signals and convergence, page-centric methodologies, and content-based marketing approaches to increase relevancy, authority, and influence.