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  1. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    According to the DoubleClick website, the Search Commerce Suite "offers a smart, fast, product-centric layer to search management. Google subsidiary DoubleClick has announced three additional tools in the DoubleClick Search Commerce Suite, which it...

  2. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    The short answer is to create a process that is "audience-centric. Mark Twain Mark Twain has a point. Over the past 18 months I have been that boy, attempting to draw on all my learnings from a decade-long career in print journalism and translating...

  3. Yahoo Retires Less Popular Products to Make Room for New Innovation

    Xobni: As we announced in July 2013, although we are shutting down Xobni.com and the Smartr Product Suite today, July 2, we have incorporated many Xobni-like features into Yahoo Mail (like compose auto-suggest and people-centric mail search) and...

  4. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    There is a very significant marketing aspect to SEO as it becomes more content centric. This is how Loni Stark, director of product and industry marketing at Adobe, helped described the new Adobe Experience Manager.

  5. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Now you can build truly customer-centric programs across all digital marketing channels. Marin Software is staking its claim as the first Google API partner to support the latest retargeting technology from Google AdWords, remarketing lists for...

  6. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    BrightEdge’s page-centric approach to tracking and reporting has helped some marketers make the shift from keyword "(not provided)" data to a more holistic view of content performance at the page level, Yu said.

  7. Influence the Influencers: The Magic of Co-Created Social Content

    It's social-centric. It's more is better and SEO-centric. Much is hyped about the value and "magic" of social media marketing. Somehow people that love you and what you do gather together and say all kinds of nice things.

  8. Task Analysis: The Key UX Design Step Everyone Skips

    Use cases are system-centric, describing how the actors interact with the system, not how the user performs their tasks. After 25 years of user experience (UX) consulting, I can easily state that pretty much everyone skips the critical step that...