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  1. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    There is a very significant marketing aspect to SEO as it becomes more content centric. This is how Loni Stark, director of product and industry marketing at Adobe, helped described the new Adobe Experience Manager.

  2. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Now you can build truly customer-centric programs across all digital marketing channels. Marin Software is staking its claim as the first Google API partner to support the latest retargeting technology from Google AdWords, remarketing lists for...

  3. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    BrightEdge’s page-centric approach to tracking and reporting has helped some marketers make the shift from keyword "(not provided)" data to a more holistic view of content performance at the page level, Yu said.

  4. Influence the Influencers: The Magic of Co-Created Social Content

    It's social-centric. It's more is better and SEO-centric. Much is hyped about the value and "magic" of social media marketing. Somehow people that love you and what you do gather together and say all kinds of nice things.

  5. Task Analysis: The Key UX Design Step Everyone Skips

    Use cases are system-centric, describing how the actors interact with the system, not how the user performs their tasks. After 25 years of user experience (UX) consulting, I can easily state that pretty much everyone skips the critical step that...

  6. A New Direction for SEO in 2014: The Secure Search Manifesto

    The gradual rise in the number of keywords "(not provided)" signaled an impending paradigm shift in the keyword model market to a content-centric model. In 2014 we'll see a new content and page-centric SEO workflow form the backbone of, what I like...

  7. Adobe Adds Cloud-Based Mobile Services

    App Analytics: A new, app-centric user interface provides key performance indicators and data visualizations with insights about user engagement, retention, and monetization. Hot on the heels of releasing six major features to Adobe Analytics...

  8. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    Many online businesses have a longstanding strategy of "crowding the register": exclusively optimizing and creating content for conversion-centric queries. One of the game-changing benefits the Internet handed to marketers is targeted marketing.

  9. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    CIMA - Chicago Interactive Marketing Association, Chicago’s only interactive-centric professional organization; Several Meetup Groups and marketing organizations in the Windy City plan to attend the SES Chicago networking cocktail reception on...