The history of search has been the continual de-centralization of the search algorithm. Google now sprinkles Google+ results into general search results, in an initiative they’ve dubbed “Google Plus Your World.
There's no better way to drive standardization, budget control, and efficiency than centralization. There will be a change in the governance models of large companies SEO activities -- away from centralization to regionalization.
Best Practice Only Comes Through Centralization with Local Tentacles After nearly 14 years of working on SEO and PPC in international search marketing, the same patterns keep repeating themselves. Yes, we're in a rapidly changing industry, but the...
Yahoo Plans Reorg: More Centralization Posted by Kevin Newcomb Jun 26, 2008 Confirming recent rumors of another coming reorganization, Yahoo today announced its plans to centralize many of its product and engineering teams into one regional group...
Confirming recent rumors of another coming reorganization, Yahoo today announced its plans to centralize many of its product and engineering teams into one regional group in the U.S.rather than maintaining separate divisions for each set of products.
This session highlighted on key "buzz words" such as holisti c, centralization, organization, testing and tracking. The complexities of paid search (SEM) have apparently reached a critical point, where re-evaluating and re-b uilding the internal...