In our test Facebook reported ad clicks daily based on Central Standard Time (CST) whereas our server logged visits in Greenwich Mean Time (GMT). It’s also incredibly easy to accidently assume Facebook is misreporting ad traffic if time zone...
However, Sina Weibo has attempted to build its own real time search engine that allows people to search from a wide range of categories from posts, users, events, groups, to votes and apps, in November last year.
Consumers today are a savvy lot; in a short time they’ve learned how to meet most of their critical needs: hunting down obscure information, filtering content according to preference, engaging in deep exchanges of value.
Regular bids – Standard bids on both the search and display network Similar to enhanced CPC, bids are adjusted in real time when the data are available and the preferred audience is available, including:
The SEO community is crying foul over Google's claim that this move is to better protect user privacy due to the fact that there is a double standard in the implementation. However, I don't see this as Google trying to drive search spending from...
A COE is created with the objective of creating a central repository of knowledge and best practices that can support other business divisions with their business goals. The Search Marketing Center of Excellence team also provides infrastructure...
Negative keyword lists will no doubt become a standard of AdWords campaign management -- hopefully Google will improve the interface over time and add support via AdWords Editor and the API, too. This is an improvement on the old way of doing this...
Will Sponsored Stories perform better than standard Facebook ad campaigns? Majestic SEO announces a "freshness index" tool to the Site Explorer, Clique Hunter, Advanced reports and Standard Reports. How SEO Consulting Has Changed - Search News Central
New hacked site notifications in search results - Google Webmaster Central Blog The Venezuelan Vice President Elías Jaua has asked his country's government to pass a law that would allow regulation of the internet and create one central access...
Time for Google to Extend Geographic Targeting in Webmaster Central? Here's what Google should do to make Webmaster Central geo-targeting more useful for non-U.S.based marketers. Save time with Shared Campaign Extensions - Inside AdWords
It is time someone creates a movie around this topic. Every time they initiate an act of more openness toward webmasters, they close it down or dramatically reduce its accuracy soon after. Things like Google Trends, the AdWords Keyword Tool...
For most experienced SEOs, an article about mastering Google Webmaster Central might as well be titled "Mastering Breathing. XML sitemaps: These have been around a while, and are well worth the time it takes to build them (71 percent of new URLs...
It may be time to pay more attention to SEO. Static URL Debate Sep 23, 2008 Google's latest Official Webmaster Central Blog post provides some great information when it comes to the age old dynamic vs.static debate.http://googlewebmastercentral...
Custom KPIs: Input specific metrics or formulas to generate custom metrics in standard SearchIgnite reports.new reports available: 44 new reports that can be run with the push of button, including creative and landing page testing reports.
Another absolute essential: Google Webmaster Central Blog, which focuses on information about Google indexing process, sitemaps, and tips for making your site Google friendly. They have a standard format with links to other blogs but the updates...
At the moment, the key work has been in getting all three to agree to support the existing standard. A wait of nearly two years for the next unified move is a long time, but far less than 10 and progress that's very welcomed.
So please take the time to complete the survey over here. The Google Webmaster Central Blog informed us that they have updated their Search Marketing Standard Winter Issue Coming, Marketing Pilgrim The number of pages Googlebot crawls, Official...
At the same time, publishers are aware that search engines are, in following their business logic, inevitably and gradually moving into a publisher-like role, initially merely pointing, then caching and, finally, aggregating and publishing...
For more information on the beta test and to sign up for an alert to be automatically notified when the beta test is available, please visit http://www.aolvideo.com, or AOL Beta Central at http://beta.aol.com.
These commanding officers could quote Sun Tzu and pass the ammunition at the same time. Fleischmann told the assembled troops, "Know your metrics—real time! According to Jones, effective bid strategy is central to a successful SEM campaign.
