SEO News

Central Search Quality Team

RSS
  1. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    The difference between a hapless testing plan and a clear map to winning the Internet through CRO all comes down to the quality of your insights and knowing how to use them. What began as a passion project among small pockets of data-driven...

  2. Writing Content for Users vs. Search Engines: Is There Still a Difference?

    And of course, Google spokespeople repeatedly voiced terms like quality and naturalin an effort to break us of the habit of wooing their algorithms instead of our users. And as the algos continue to learn, it will enable copywriters to produce...

  3. How to Get Over the One Hurdle Keeping You From Creating Awesome Content

    Search algorithm changes that deemphasized thin content in the SERPs pushed marketers to focus on quality content. In the last 12-18 months, several factors have come together to form what could be described as a digital marketing perfect storm...

  4. 15 Ways to Make Small Budget Content Creation & Marketing Work

    Here a few ideas to help you formulate a quality content led digital marketing plan. Great content strategies stand or fall by the quality of the ideas that come together to make them. Publishing whitepapers, eBooks and regular quality article...

  5. Exclusive Interview on Search Engine Industry Issues With Sloof Lirpa

    Another graduate student who studied with Salton is Amit Singhal, the Google Fellow who has been especially focused on “helping people find high-quality sites in Google’s search results. This includes the “Panda” changes that tackled the difficult...

  6. Creating an In-House Search Marketing Center of Excellence

    The center of excellence (COE) model originated in the IT environments, more specifically in the quality assurance and product testing practices. If it’s a QA testing center of excellence in an IT group, then the objective is to create testing...